The Selling Point has flagged its intention to be a multi-million dollar operation within three years after changing its name and adding new business.
The Melbourne-based ad and design agency has rebranded as Innovatio, signalling a revised business model and new direction. The name change also heralds the transition to a “challenge, create, connect” practice, which will direct process across the board.
In addition, former marketing communications director at Foster’s, Iain Crittenden, has been appointed to the newly created role of consumer promotions director. He has also worked with Cadbury Schweppes, Simplot, Breville, Mattel, Masterfoods, Kellogg’s, Pepsi, Suzuki, Bang & Olufsen, Clarks Footwear and Porsche.
Crittenden’s appointment comes as the agency has won a string of new business wins including Sportsco, Dora, Global, Medislim and Ausway, along with below-the-line and experiential wins of National Foods and General Mills on Pataks.
Chief executive at Innovatio Sarah Spiteri said: “Iain’s appointment, the new business wins and the name change are three milestones in the implementation of the strategy to make the agency a global, multi-million dollar operation within three years.”
