Ideaworks director of client service David Stretch has joined experiential agency Jack Morton Worldwide.
Stretch replaces Tara Back who is being promoted to Australia president of the agency before moving to London.
He spent seven year at Ideaworks working across clients such as Woolworths, Westfield, Hyundai and Mitre 10. Before that he was with Lowe Lintas for 11 years in a number of roles in Sydney, Asia and finally in Melbourne as managing director.
Back said: “What makes him such a strong addition to the Australian team is his passion for brand and consumer insights and his fresh thinking about customer engagement.”
Back will stay with the agency until the end of the year before moving to London as executive vice president, international for Jack Morton Worldwide.
