Fast food pizza chain Eagle Boys has launched a $1.5 million national ad campaign off the back of new research commissioned by the company which shows consumers prefer its pizzas to that of rivals Dominos and Pizza Hut.
Launched today, the campaign is being spearheaded by a 15-second TVC from Publicis Mojo, and also includes radio, online, direct marketing and point-of-sale activity.
The campaign is based on research conducted by an independent company which carried out taste tests with 420 “pizza lovers” nationwide. The research company, which Eagle Boys refused to name, concluded that almost half (44%) of respondents preferred the taste of Eagle Boys pizzas over comparable pizzas from Dominos and Pizza Hut. In comparison, 28% of people said they preferred Pizza Hut and 28% Dominos.
Scott Hamilton, national marketing manager at Eagle Boys, said: “We wanted to prove that Eagle Boys’ pizzas were not only bigger, but they were tastier too. But we needed proof. That’s why we decided to take to the streets to let Australian pizza lovers chew over it and decide once and for all whose pizzas tasted better.”
The test taste, which were conducted between April 30 and May 3, involved people tasting meat lovers, supreme and vegetarian pizza varieties from the three fast food giants. Eagle Boys came out on top across the three flavours.
