’sGoogle dominant position as the number one search engine in Australia remains, with almost nine out of ten searches carried out through Google.
The results from Hitwise Search Engine Analysis for the four weeks ending 28 June show 87.81% of all searches are done through Google, an increase of 11.79% compared to the same period last year.
MSN Search and Yahoo! search engines each received 6.72% and 3.93% respectively, while the remaining 42 search engines included by Hitwise, accounted for only 1.54%.
Search engines remain the main way internet users navigate to key industry categories, with health and medicine receiving the highest amount of traffic from search, 39.53% down 7% on the same time last year.
Traffic through search engines for online video had the largest growth with a 16% increase on last year to 28.63%. It came in third behind travel, 34.16%. Shopping and classified search was fourth on 28.12%, a drop of 6% on last year.
However, traffic to social networks has dropped 10% in the past 12 months, while entertainment searches have increased by 11%.
Google holds its stranglehold in the UK and US search markets as well, with 87.34% of all searches in the UK and 69.17% in the US done through Google.
