Search giant Google has struck an agreement with Sensis to provide web search and advertising on sensis.com.au and partner sites including bigpond.com.
The deal, set to roll out in the first quarter of 2009, will see Google's AdSense for Search programme run on Sensis websites, with the aim of giving users a greater reach via their searches.
Users will be able to access Google searches, with relevant text ads also appearing on the various websites.
The two companies also agreed to provide customers with access to Yellow business listings on Google Maps. Businesses advertising with Yellow will be flagged up to people using Google Maps.
Sensis said the Google link-up would be a boost to the businesses that advertise on its Yellow resource
Bruce Akhurst, chief executive of Sensis, said: "This agreement combines Sensis' strong capabilities in advertising sales and local business content and Google's strong capabilities in online search and mapping technology.
“Helping our customers grow their business is at the heart of everything we do. This agreement enables our Yellow advertisers to further extend their online presence and benefit from the significant reach of Google Maps. It's all about helping to deliver more customers through their doors.”
Karim Temsamani, general manager of Google Australia, added: "In all sectors of the economy, the internet is an important part of Australians' research and buying patterns, whether they buy online or offline. Small businesses are realising the importance of extending their presence online to reach customers. Searching Google Maps is a popular way for consumers to find local businesses and services."
