Google tops world’s most powerful brands at US$66b
Tim Addington
Google is the most powerful brand in the world with a brand value in excess of US$66 billion according to a new report.
The search engine was valued at US$66.4 billion ahead of General Electric at US$61.8 billion, Microsoft at US$54.9 billion and Coca Cola in fourth at US$44.1. China Mobile rounded out the top five with a brand value of US$41.2 billion.
The second annual Brandz top 100 most powerful brands which is produced by market research firm Millward Brown Optimor, measures dollar value combined with consumer sentiment gained from WPP’s Brandz database. Authors of the study interview more than one million consumers across the world each year covering 39,000 brands.
The aggregate value of all brands in the top 100 is US$1.6 trillion, up 10.6% on last year’s survey.
Eileen Campbell, global CEO of Millward Brown said: "These top performers demonstrate the real financial value that successful business and brand management can deliver. There are tons of actionable insights that can be derived from these rankings. They prove that a blend of good business leadership, responsible financial management and powerful marketing are an unbeatable combination that can be leveraged to create and grow corporate wealth."
The top 100 brands and their US$ value in millions
1 Google 66,434
2 GE (General Electric) 61,880
3 Microsoft 54,951
4 Coca-Cola 44,134
5 China Mobile 41,214
6 Marlboro 39,166
7 Wal-Mart 36,880
8 Citi 33,706
9 IBM 33,572
10 Toyota 33,427
11 McDonald's 33,138
12 Nokia 31,670
13 Bank of America 28,767
14 BMW 25,751
15 HP 24,987
16 Apple 24,728
17 UPS 24,580
18 Wells Fargo 24,284
19 American Express 23,113
20 Louis Vuitton 22,686
21 Disney 22,572
22 Vodafone 21,107
23 NTT DoCoMo 19,450
24 Cisco 18,812
25 Intel 18,707
26 Home Depot 18,335
27 SAP 18,103
28 Gillette 17,954
29 Mercedes 17,813
30 Oracle 17,809
31 HSBC 17,457
32 Tesco 16,649
33 ICBC 16,460
34 Verizon Wireless 16,261
35 Starbucks 16,057
36 Honda 15,465
37 Dell 13,903
38 Bank of China 13,689
39 Royal Bank of Canada 13,624
40 Porsche 13,372
41 Deutsche Bank 13,210 1
42 Yahoo! 13,201
43 eBay 12,927
44 Samsung 12,742
45 Ford 12,627
46 L'Oréal 12,303
47 Banco Santander 12,094
48 Pepsi 11,756
49 Carrefour 11,710
50 Merrill Lynch 11,655
51 UBS 11,591
52 Target 11,560
53 ING 11,539
54 Canon 11,413
55 Sony 11,389
56 Morgan Stanley 11,204
57 Chevrolet 11,202
58 Nissan 11,189
59 Chase 11,182
60 Motorola 10,787
61 China Construction Bank
62 Accenture 10,534
63 Nike 10,290
64 Harley-Davidson 10,269
65 Wachovia 10,035
66 Budweiser 9,977
67 Orange 9,922
68 Marks & Spencer 9,509
69 FedEx 9,310
70 Cingular Wireless 9,260
71 Siemens 9,111
72 State Farm 8,738
73 H&M 8,711
74 JP Morgan 8,490
75 TIM 8,440
76 Goldman Sachs 8,239
77 T-Mobile 8,047
78 Colgate 7,711
79 Chanel 7,499
80 Subway 7,433
81 IKEA 7,373
82 Royal Bank Of Scotland 7,200
83 VW (Volkswagen) 7,033
84 Cartier 7,021
85 Hermes 6,939
86 Best Buy 6,674
87 Barclays 6,612
88 Avon 6,558
89 Gucci 6,524
90 Zara 6,469
91 WaMu 6,126
92 Amazon 5,964
93 BP 5,931
94 AIG 5,880
95 ABN AMRO 5,617
96 Auchan 5,570
97 Asda 5,540
98 Lexus 5,421
99 Esprit 5,411
100 Rolex 5,387
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