News Digital Media to go carbon neutral Sonja Koremans
News Digital Media has pledged to tread lighter on the planet announcing that it will become carbon neutral within months.
Joining a growing list of organisations taking leadership on climate control, News Limited’s digital arm will ramp up its green credentials as part of its parent company’s sustainability strategy, One Degree, which was launched today.
Richard Freudenstein, chief executive officer of News Digital Media, said as Australia’s fastest growing digital media publisher, the company needed to not only embrace the issue but walk the talk and set an example with its own sustainability policy.
“Climate change is now one of the most important political and social policy issues,” Freudenstein said.
“News Digital Media is committed to being a leader on the issue by informing, educating and enabling individuals to understand what they can do to help,” he said.
The digital publisher will measure its carbon footprint with an external audit and aimed to be carbon neutral in the next few months, Mr Freudenstein said.
However, an official date was yet to be set, he said.
“Becoming carbon neutral is only the beginning of our permanent commitment to change the way we use energy and reach our audience on this issue.
“We will achieve carbon neutrality and take a lead on the issue by cutting the overall energy use of the business, implementing energy efficient programs and offsetting otherwise unavoidable emissions from our business.”
News Digital Media’s announcement comes on the back of The Cannes International Advertising Festival last week where the sustainability issue was highlighted by climate change crusader Al Gore.
The former US Vice President, who headlined the event as guest speaker, pleaded with the world’s advertising industry to get involved in the climate change debate and create campaigns to raise awareness.
News Digital Media’s properties include NEWS.com.au, FOXSPORTS.com.au, truelocal.com.au, CareerOne.com.au, CARSguide.com.au, moshtix and taste.com.au.
