Target is launching a new TVC on Sunday to highlight its latest summer range.
The ad, created by The Campaign Palace, was shot one frame at a time over five days. It will comprise a 60-second launch commercial, followed by a 30-second cut-down and a kidswear ad.
Featuring colorful items from Target’s summer range, the ad was put together using stop-frame animation.
The TV work will be supported by print, catalogue and point of sale activity. Print work also features the tagline ‘Every colour you can dream of’ and shows people in colorful clothing against a grey backdrop.
Credits: client Belinda Symes/Marianne Kevric; account management Georgie Brown/ Laura Bathurst; creative directors Gerhard Myburgh/Brent Liebenberg; studio/retouching Alex Rodriguez; senior copywriter Jacqui Paterson senior art director Jessica Harold; TV producer Fiona Gillies; TV director Dael Oates from Prodigy; photographer Simon Lekias from Company1
