Following an intriguing outdoor teaser campaign last week featuring the unbranded image of a frog sitting on a goat’s head, Telstra has unveiled its integrated campaign for the Trading Post.
The campaign, spearheaded by a TVC across free-to-air and subscription channels launched last night, and follows the launch of a new logo across tradingpost.com and a mobile site late last year. It aims to modernise the revamped brand and to position Trading Post as a leading online and mobile classified brand.
The humorous TVC stars the unlikely friends – goat and frog – who are brought home by a father to show his family because they can talk. When presented with the Trading Post website, the goat says “bargain” and the frog, “reckon” but, so it seems, only to the dad. The TVC shows the dad’s attempt to convince his wife and daughter that he is not out of his mind. In the end, the mother and daughter leave the room just as the goat and frog say their catch phrase.
According to Rob Belgiovane, ECD at BWM, the campaign taps into the insight that everyone loves a bargain.
The campaign will also run across cinema, radio, online and mobile, with media booked by OMD.
A “Bargain! Reckon!” dance track, mixed by Peewee Ferris, is available as a free ringtone for Telstra Next G customers with compatible handsets.
Credits: account Management Simon Hadfield, Candice Lombard, Andrew Harvey, Adam Saunders copywriter David Shirlaw, art director Bobbi Gassy, creative director Rocky Ranallo, executive creative director Rob Belgiovane, TV producer Emma Friend, print producer Simon Holdaway, strategic planner Darrell Tiemens, Emily Hoskins, digital team Ray Leggott, David Cashin, Evan Crompton, production company Plaza Films.
