The Bible Society has appointed 303 Sydney for a campaign titled ‘Jesus. All about life.’
The Christian organisation has also hired Horizon Communications to handle the PR and internal communications for the push.
‘Jesus. All about life’ is a non-denominational campaign which will encourage people to think about Jesus and separate him from the negative view some have of organised religion.
The campaign will run for six-weeks, starting in mid-September. Activity will take place in NSW and WA, with 303’s Perth office overseeing the WA work.
Planning for the integrated campaign, including advertising, PR, online, ambient and media is already underway.
Julian Watt, creative director at 303, said: “We are extremely excited about creating a multi-media campaign encouraging people to re-examine Jesus.
“It’s not often you receive a brief which has such profound significance to individuals. This is deeply personal and we want to touch people in a sensitive way. It will certainly be challenging!”
Bible Society CEO Daniel Willis added: “We live in a community where the McDonalds golden arches are more prominent than the cross.
“The church needed to take a radical step to increase our presence. People often relate to Jesus in a highly personal way, but not to the church.
“This campaign aims to show them how the teachings of Jesus are still relevant, because basic problems remain the same century after century.”
