Cadbury Schweppes has handed creative duties for its Dairy Milk brand to Saatchi & Saatchi, ending the brand’s relationship with Publicis Mojo Melbourne.
Despite previous reports to the contrary, Cadbury Schweppes said it decided not to retain Publicis Mojo Melbourne in favour of Saatchi & Saatchi, which handles the brand in several other markets around the world.
The FMCG giant said the appointment of Saatchi & Saatchi in Australia and New Zealand will allow it to “better leverage and share creative development” around the globe.
Publicis Mojo, which held the Diary Milk business since 2003, will continue to work on Cadbury brands including Flake, Freddo and Crunchie.
Ian Rowden, chief executive and chairman of Saatchi & Saatchi Asia Pacific,: “We understand Cadbury holds a special place in the hearts and minds of consumers and we are thrilled to have the privilege to be working with Cadbury to create the new advertising for this most trusted and loved consumer brand.”
Michael Magee, Cadbury Australia’s marketing director, Michael Magee, said: “Saatchi & Saatchi is a world renowned icon agency full of incredibly talented people. We are excited by this new opportunity to work with Ian Rowden and his team to deliver a host of enticing new Cadbury Dairy Milk creative campaigns.”
