Pen brand Artline today launched a topical execution around the Melbourne Cup, appearing in the Sydney Daily Telegraph, which taps into the event with the byline ‘Got a good tip for today?’
Artline is capitalising on the buzz around today's race, with punters reaching for their pens to place bets.
This is another in the series of topical ads produced by BCM for Pelikan Artline which have included ‘Red Alert’ (following a Qld Health directive that teachers refrain from using red pens to mark students’ work as it may be viewed as aggressive), ‘April Fools Day’ (which introduced the world first microchip fitted pens, trackable anywhere in the world), and a ‘Deficit’ Federal Budget topical execution.
Credits: agency BCM Sydney, client Pelikan Artline, client contact Lynn, Dewick, Pelikan Artline, creative director Geoff Reid, writer Geoff Reid, art director Tony Sutton, agency partner Paul Cornwell, group account director, Gerry Murray, account manager Lucy Tonkin, head of channel planning and integration: Joanne Stone, media group head Martin Durek, media BCM
