The latest campaign for Carlton Dry, called ‘Dry Dreams’, will launch on Sunday night, featuring an attempt at breaking the land speed record for rubber chicken racing, showjumping on an elephant and skeet shooting with a tank.
The campaign asks blokes: “Have you ever had a Dry Dream?” and challenges them to send in
their most hare-brained ideas for the chance at having Carlton Dry help make them a reality.
Ant Keogh, creative director at Clemenger BBDO Melbourne, said: “It’s about those ideas you have with your mates at two o’clock in the morning; dreams that inspire you but rarely ever see the light of day - many times for good reason.
For the TVCs, the world’s first Rubber Chicken Rocket Car was built in an attempt to break the
land speed record (for a rubber chicken). And a decommissioned Argentinean tank was brought back to life for Skeet Shooting in a Tank – which uses clay discs as big as truck tires.
Credits: executive creative director James McGrath, creative director Ant Keogh, senior art director Cameron Harris, senior copywriter Seymour Pope, craft Musonda Katongo, senior producer Sevda Cemo, account director Michael McKeown.
