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 BREAKING CAMPAIGNS
Masterfoods
 
 
Finish humour: Masterfoods quirky new ad for its sauces range
 
A whimsical Finnish couple star living in Australia are the stars of this quirky new TVC from Masterfoods to promote its range of finishing sauces.

While they’ve embraced their new home in ‘Australia land’ in their hearts they yearn for things that remind them of home.

One day the wife discovers Masterfoods ‘Finish Sauce’. The TVC shows her excitedly showing her find to her husband, having a little joke by covering the ‘ing’ on the packaging with her finger.

The later recount their tale to friends, who miss the joke that the couple find so hilarious.

Credits: Agency Clemenger BBDO, copywriter Gary Dawson, art director Paul Sharp, TV producer Alison Chambers, production house Good Oil, director Hamish Rothwell.

20 June 2005

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GoodOil Films
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Mars Food Australia

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