Breaking campaign: Cartons on the Moove round Sydney
Four giant Moove cartons are on display in prominent CBD locations in Sydney in order to evoke consumer interest in the product and raise awareness.
The flavoured milk cartons, which include strawberry, chocolate, iced coffee and vanilla malt, were created by BMF and are being used to promote the fact that Moove has been reformulated and has a “smoother” and “richer” flavour.
is also being supported by Adshel, large format out-of-home advertising, and bus sides.
Credits: client National Foods, creative director Simon Langley, art directors JJ Winlove, Neil Walsh, Nathan Mau, copywriter Garett Fitzgerald, account management David Flanagan, Kate Savage, Natalie Factor, Ben Wallington, production company Easy Signs, media planning and buying Starcom
