WEIGHT loss centre Jenny Craig has launched a new campaign which features TV chef Iain Hewitson.
The campaign uses the tagline “The recipe for healthy living” and is designed to communicate more than just a kilo-counting approach to weight loss, according to Cyclone Advertising MD Stuart Mitchell.
“The weight-loss market has changed dramatically in recent times and Jenny Craig is leading the way. Weight-loss is no longer merely about counting kilos. These days education, support, encouragement, portion control and great food all play a major role,” Mitchell said.
Credits: Agency Cyclone Advertising, director Clara Chong (Tribal), art director Greg Verzaci, writer Jonathan Correll.
