THE Smith’s Snackfood Company is asking people to get involved in naming its new flavours as part of its latest consumer promotion.
It has teamed with communications company Evocatif in the Doritos Megawhat promotion that invites people to submit names for the new flavours and then vote for the finalist names.
The promo also offers a one in four chance of winning instant prizes of music downloads, SMS web credits, MP3 players and packets of Doritos.
The major prize is a trip to Byron Bay for the Splendour in The Grass 2004 festival for four winners and three friends each.
Dorito’s marketing director Jim McGinnis said the company say the promotion as a way to “re-engage” with its teenage audience.
He said offering an unprecedented ratio of prizes was a convincing way to invest in this target market and the addition of the “name” and “vote” elements of the promotion is also important for building equity in the Doritos brand.”
