Thirty-one finalists have been shortlisted for the 2006 ADMA Mobile Marketing and Advertising (MMA) Awards, following an intensive round of pre-judging.
The final round of judging will be held on September 8.
This year the inaugural Mobile Marketer of the Year will also be honoured during the Awards ceremony, for which five nominated professionals in various roles within mobile marketing have been shortlisted as candidates.
See below for full list of finalists.
Winners will be announced at the Awards ceremony and cocktail party, held in Sydney on Thursday October 5 at Doltone House, Jones Bay from 6pm.
To book your tickets visit www.mmaawards.com or contact Sarah Madden Goodlad on 02 9277 5409 or email sarah.madden@adma.com.au.
ADMA MMA Awards 2006
Finalists
Best use of mobile in CRM
RPM Live Mobile Mag
TigerSpike & Hyro for Channel 10
Motolounge Members portal
Motorola together with iTouch
Sony BMG mBLOG
TigerSpike for SonyBMG
Best use of emerging mobile technology
Optus Zoo Music Dual Delivery
Soundbuzz for Optus Zoo
Black Eyed Peas TransFlash Card - Motorola
Motorola together with iTouch, Optus and Universal Music
Valentine MMS Traffic Stimulation
Amethon for A National Telco
Best promotional or marketing campaign
Zodiac "Clean Up & Win"
Legion Interactive & Zodiac Group Australia for Zodiac Group Australia / Zodiac Pool Cleaners
V8 Muscle Car Mania
Legion Interactive & MJW Advertising for Super Cheap Auto
Tooheys New Join the Brotherhood
Dialect Interactive for Momentum Worldwide/Lion Nathan
Enjoy Our Rates Responsibly
HOST, Glue Society, Mitchell Media, Net X, Dynamix and Jason Donovan for Virgin Mobile Australia
Best use of mobile with interactive media
Enjoy Our Rates Responsibly
HOST, Glue Society, Mitchell Media, Net X, Dynamix and Jason Donovan for Virgin Mobile Australia
Shoot Your Animal
M&C Saatchi, TigerSpike & Returnity for Optus Mobile
Mikey's MP3 Club
5th Finger together with Chic Media, Central Station Records for Wild TV
Big Brother - Interactive Mobile
TigerSpike & IDS for Endemol Southern Star, Big Brother 2006
Most effective business application
Nissan CRM Mobile SMS Reminder
The Fuel Agency & Start for Nissan Motor Co
MiTaste Mobile Gourmet Promotion
Echo Innovations for mitaste.com
1800mumdad Reverse Charge Calling to Mobile Phones
Communicator Interactive 1800mumdad
Horizon
Dialect Interactive for Endemol Southern Star
CeBIT Australia 2006 Mobile Ticketing
AURA Interactive, InfoSalons Australia, Dialect Solutions for Hannover Fairs Australia
Best application of mobile payment
mHITs person to person payments by SMS
mHITs Pty Ltd
Field Day Music Festival Mobile Ticketing
AURA Interactive, Vodafone Australia, Dialect Solutions for Fuzzy Entertainment
CeBIT Australia 2006 Mobile Ticketing
AURA Interactive, InfoSalons Australia, Dialect Solutions for Hannover Fairs Australia
1800mumdad Reverse Charge Calling to Mobile Phones
Communicator Interactive 1800mumdad
Most creative mobile solution
Zodiac "Clean Up & Win"
Legion Interactive & Zodiac Group Australia for Zodiac Group Australia / Zodiac Pool Cleaners
Optus Zoo Music Dual Delivery
Soundbuzz for Optus Zoo
SMS Ya Back
IDS Information Dialling Services for ARN The Edge 96.ONE
Australian Defence Forces (ADF) Wearable Hypertags
AURA Interactive together with Ads-on-Wheels, George Patterson Y&R Melbourne for Australian Defence Forces
BlueZones Intelligent bluetooth network Great Escape Music Festival
AURA Interactive for dLux media Arts
Best consumer content offering
M2006: Commonwealth Games WAP Site
Hyro together with AAP, Sportal, Chief Entertainment, Telstra for Telstra BigPond Mobile
Mikey's MP3 Club
5th Finger together with Chic Media, Central Station Records for Wild TV
