Cadbury Australia’s director of marketing Michael Magee has resigned and is set to take up a senior marketing role at Kraft.
Cadbury Schweppes confirmed that Magee left the company on Friday, with a spokesman saying that he will be able to start at Kraft in May.
Kraft had not returned calls at the time of publication, but it’s understood that Magee will fill the role recently vacated by Nikki Anderson, the FMCG giant’s former marketing chief.
Anderson resigned from Kraft in December, after spending less than a year at the company. Following her departure, Kraft said it was hoping to appoint a replacement in the New Year.
Magee was the marketing director of the entire Cadbury Schweppes business before the ongoing split of the company saw him handed the confectionery portion of the marketing.
He recently oversaw a creative agency review for the flagship Dairy Milk brand, with Saatchi & Saatchi winning the business from Publicis Mojo.
A Cadbury Schweppes spokesman said: “Michael has left to go to Kraft. We are undertaking a search to replace him. This is an ongoing search that will take place as we split the confectionery brands from the drinks side of the business.”
