Mindshare Interaction has topped the list for this year’s IAB Interactive Advertising Awards, coming out with four nominations.
A total of 29 agencies from both traditional and digital agencies have made the shortlist for the awards which are now in their second year.
OMD and Publicis Media each came away with three nominations each.
IAB Australia general manager Patty Keegan said: “The awards were expanded this year to include search campaigns, because of the great work being done in that area and it’s no surprise that the entries have been excellent. We’re also pleased that overall we’ve seen an increase in entries in all categories this year, reflecting a broader range of companies and agencies engaging with online.”
Winners will be announced at a ceremony in Sydney on 1 May.
Creative Finalists
Category: Automotive
Ninepixels - Lancer Supershort Series; ninemsn
Draftfcb - Honda CRV Online; Honda
Draftfcb - Honda Civic Type R Online; Honda
DTDigital – ASIMO; DTDigital
Category: Consumer Goods
Publicis Digital – STICK; Nestle Peters
NetX - Gillette Google Gadget; Gilette
Soap Creative – Cornetto; Streets
Publicis Digital - Well of Positivity; Mt Franklin
Category: Financial Services
New Dialogue – Dollarmites; Commonwealth Bank of Australia
Clemenger BLUE - Celebration Dance; National Australia Bank
OneDigital - OSA & SS Polling; HSBC
Category: Travel, Entertainment and Leisure
Host - Home Sweet As; Air New Zealand
CNET Networks Australia - CNET Networks Asia Pacific Grand Slam Mobile Gaming Tournament; CNET Networks Australia
Leo Burnett - Martin Merton; Leo Burnett
Soap Creative – Jumper; Soap Creative
Category: Fusion
Visual Jazz - Defencejobs Games; Defence Force Recruiting
Market United - Murdoch University Switching Campaign; Murdoch University
Leo Burnett - Name It; McDonald's
Market United - Murdoch University Discoverers; Murdoch University
