IN a bid to give both community spirit and the local economy a shot in the arm, Parramatta Leagues Club (PLC), Parramatta Council, the Parramatta Advertiser and Westfield Parramatta have joined forces and are taking “Parramattitude” to the streets in August.
The slogan “Parramattitude” was borne from the motivating words of the city’s rugby league team head coach Brian Smith last year; PLC decided to take his upbeat slant on the differences between Parramatta and the rest of Sydney to the streets to combat negative publicity about safety in the city.
“Parramattitude” has taken over Parramatta train station, thanks to Australian Posters, decking all available space including floors, stair raises and posters in blue and yellow to attract commuters’ attention.
Launched on August 2 with a free breakfast for commuters and the chance to meet Parramatta’s sporting stars, the station will each week host one of the sports teams, and will raise money for a PLC charity, such as Parramatta Mission and Westmead Children’s Hospital.
Westfield is urging shop owners to deck their shops with blue and gold in the run-up to the league grand final to display their support.
PLC marketing manager Melanie Lowde is aiming to increase club membership by 2%–4% as well as raise the profiles of rugby league team The Parramatta Eels and soccer team Parramatta Power.
The month long outdoor campaign also marks the hard launch of PLC’s revamped logo and slogan, “Sydney’s best in the heart of the west”.
