Pacific Magazines has appointed Mark Chesterfield to the newly created role of advertising strategy director. Chestefield will lead a new division established to provide a strategic solutions for clients and media agencies, combining resources from the publishers advertising sales, innovations and insights teams. Chesterfield joins from Roy Morgan Research, where he held the joint role of media director and acting general manager: NSW. He has previously been strategy & research director at Time Inc. and joint co-founder of Media Benchmarks with Dennis Merchant in 2001, and has media agency experience spanning McCann Erickson, Leo Burnett, and Initiative.
The New York Festivals International Advertising Awards has announced its 2009 United Nations Department of Public Information Winners including Lowe Sydney, winning the Gold UNDPI Award for the Mixed Media campaign website “Tree People” for client Genesis Energy. The website, designed to bring attention to climate change in New Zealand features a virtual forest community with individually sponsored trees. The sponsored trees grew as results of New Zealanders making pledges promising to make small changes in their lifestyle, changes designed to help the environment.
mcm media has launched its Digital Entertainment Network (DEN). The DEN is a music audio and video player that is distributed across entertainment sites, offering consumers free to stream music audio and video on demand. Key distribution partners include News.com.au, The Daily Telegraph, APN’s regional sites and Yahoo!7 Music. mcm media’s own Take 40, The Hot Hits and movideo will also form part of the DEN.
In yesterday’s B&T Today in the story “MCN signs new sponsors for Project Runway” it was written that sponsors Tresemme and Hutchison had “resigned as sponsors”. To clarify, Tresemme and Hutchison had re-signed as sponsors, therefore signing on to sponsor the show for another series.
