Jewellery company Michael Hill International has appointed Zuni to develop its digital strategy.
Michael Hill has recently launched its ecommerce presence and Zuni’s job is to help the brand deliver a seamless omnichannel shopping experience for customers.
Mike Parsell, CEO of Michael Hill, said: “Digital opportunities exist in every step of our value chain, and present both opportunities and threats. It’s important we are both evolving the business, as well as keeping an eye on the new value propositions digital presents.”
Mike Zeederberg (pictured), managing director of Zuni, added: “With so many opportunities for digital to improve the customer experience and deliver business benefits, it’s crucial for Michael Hill to be strategic in its approach to realise the best ROI for shareholders.”