B&T Forced To Eat Cake As Zumbo’s Just Desserts’ Fortunes On The Rise

B&T Forced To Eat Cake As Zumbo’s Just Desserts’ Fortunes On The Rise
SHARE
THIS



As keen readers of B&T would’ve noted we’ve been keeping a sharp eye across Seven’s cake cook-off program Zumbo’s Just Desserts. Some have even suggested (namely some Seven employees) we’d been too harsh on the struggling program despite only reporting the actual Oztam audience figures.

And fair’s fair, last night’s fourth instalment attracted 769,000 metro viewers according to Oztam, a slight bounce of 35,000 viewers from last Thursday’s episode. Having stemmed the tide – the show had lost a third of its audience from its debut last Monday week – it’s safe to say Zumbo appears to have found its audience and, hopefully, may attract more viewers as the show culls contestants and moves towards the finals.

However, it wasn’t all croquembouche for Zumbo and Seven execs. The show was only the 13th most watched program last night, dropping one spot from last Thursday.

Seven again won the night with its news and current affairs programs; however, Zumbo still lost out to Nine’s stalwart home reno show The Block (5th with 932,000 viewers) and Nine’s Married At First Sight’s gay wedding (11th with 805,000 viewers.)

The ABC also claimed a stellar evening with four of its programs in last night’s top 10. Its news came it at sixth, 7.30 at seventh spot, Australian Story at eighth and Four Corners at number nine.

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]