Zoo Weekly Bows Out With Masterful (Un-PC) Final Cover

Zoo Weekly Bows Out With Masterful (Un-PC) Final Cover
SHARE
THIS



In its nine-odd years on Australian newsstands it was never known for its subtlety, so when the very final edition of Zoo Weekly came out this morning it gave it to its detractors and in spades.

The final cover featured an enormous raised digit from a female model and its epitaph coverline read: “Sticking it up the prudes one final time”.

FullSizeRender[1]

Bauer decided to close the struggling title in mid-September. Plummeting circulation was the most likely reason behind its closure; however, the title had also been banned in outlets following a concerted campaign from women who believed it promoted rape culture.

In good news for the final edition, B&T’s local newsagent reported that the final edition had sold out by lunchtime on its first day of sale.

In his final editor’s letter, Shayne Bugden writes: “We’d like all ZOO readers to know that the giant middle finger on the cover isn’t for you. It’s for all the shouty killjoys who’ve spent years telling us – and you – that we’re horrible people because we like beautiful women and taking the piss out of just about anything.”

Bugden’s future is as yet unclear. It is also believed that a number of ZOO staff – which had been whittled back to nominal numbers – did take redundancies while others have been found other positions at publisher Bauer.

Latest News

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]