ZoneTV & Ooyala Team Up With Microsoft To Bring AI To TV Channels

ZoneTV & Ooyala Team Up With Microsoft To Bring AI To TV Channels
SHARE
THIS



ZoneTV has announced it will utilise media logistics tools from Ooyala and Video Indexer (part of Microsoft Cognitive Services) to automate the curation of content of a first-of-its-kind, customisable suite of linear TV channels, which launches this fall.

ZoneTV has licensed digital-first content which it will curate into specialised channels delivered to pay TV subscribers. For consumers, these channels will initially appear like any traditional linear channel, but ZoneTV’s unique service allows consumers to do more, combining linear, on-demand and customised choices into a new offering called ZoneTV Dynamic Channels.

The company’s ability to curate 6,000 hours of videos on the fly in these channels creates a unique and personalised experience for the consumer.

The content in the specialised channels will be presented in a consumer-friendly, easily discoverable way to viewers. ZoneTV will achieve this using the ZoneTV Programming Studio, which is integrated with Ooyala’s Flex CMS and with Microsoft’s Video Indexer to curate fine-tuned specialised channels.

The combination of these tools features advanced algorithms that characterise content; the platform automatically extracts and analyses metadata to identify video genre and content sentiment, pulls topics from speech and text, translates captions into multiple languages and integrates subscriber analytics.

This provides quick scalability for ZoneTV as it adds additional content, and reduces manual processes that can slow content curation and introduce errors in metadata translation and application.

ZoneTV CEO Jeff Weber said: “We’re building the next generation of pay TV services, so we need next-generation tools.

“With the combination of Ooyala’s platform and Microsoft Cognitive Services, the ZoneTV Programming Studio delivers an unmatched capability to enhance the TV ecosystem and translates into a one-of-a-kind viewer experience.”

Jonathan Huberman, CEO of Ooyala, said: “Ooyala puts a premium on collaboration, which is what our integrated video platform solutions are all about. To be the bridge bringing Microsoft AI innovation to ZoneTV, an exciting North American programmer, is putting us at the centre of reshaping TV for tomorrow.”

In addition, ZoneTV will utilize Ooyala’s Flex Platform (the company’s versatile and customisable solution for video production and distribution workflows) for its end-to-end video workflow for both new specialised channels and its VOD assets.

Flex runs on Microsoft Azure Media Services and can transform assets into any format for distribution to any device with Ooyala’s video platform; and it automates transcoding, packaging and syndication, which gets content in front of audiences faster.

Ooyala Flex is the only workflow tool which can be 100 per cent cloud-hosted, freeing up space in an affiliate’s data centre.

The collaboration features a full-featured workflow solution with both operational dashboards, as well as creative dashboards to allow efficient editing, content review and metadata entry.

Sudheer Sirivara, general manager of enterprise video at Microsoft Corp, said ZoneTV shows what Microsoft Cognitive Services can do for TV programming.

“By integrating their content with Microsoft Azure, they can leverage Azure Media Analytics and Ooyala Flex for automated content indexing potentially driving more value for ZoneTV affiliates and subscribers,” he said.

Latest News

Coca-Cola South Pacific Unveils FIFA World Cup Campaign Via Ogilvy
  • Campaigns

Coca-Cola South Pacific Unveils FIFA World Cup Campaign Via Ogilvy

Coca-Cola South Pacific has announced details of its new 2018 FIFA World Cup campaign titled “Stock Up”. The campaign, by Ogilvy, encourages fans not to wait until the last minute to get a Coca-Cola for the perfect match. It will air during select group games, all Australian games and all knockout ties – including the FIFA World Cup Final […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]