Zadro, a Sydney based integrated communications agency, has joined the Whiteoaks International Network (WIN) as the exclusive Australian, NZ and Asia-Pacific partner of the global community of leading PR and communications agencies.
After a successful working relationship, Whiteoaks based in Surrey UK invited Zadro to join the Network of 15 agencies who collectively cover Europe, the US, the Middle East and Africa.
WIN boasts independently owned companies who together provide a strong rival to the traditional multi-national PR firm. Bespoke campaigns rolled out globally are underpinned by a set of deliverables, linked to strict performance commitments.
All WIN partners are owner-managed and provide local senior expertise and strategic know-how in their own markets, ensuring the quality of work delivered for clients is extremely high.
Felicity Zadro, founder and managing director of Zadro, said this partnership represents an important step in the evolution of the company.
“We are now able to offer our clients international PR and communications services, with trusted implementation partners all around the globe. The WIN partners share similar values of transparency and excellence, so we are confident that this will be a hugely successful partnership and are looking forward to continuing to secure great results for our clients, now on a global scale.”
James Kelliher, CEO at Whiteoaks, said that companies looking to break into new countries need the support of trusted partners that understand local markets, cultural sensitivities and have long established key contacts.
“That is why we are delighted to enter this agreement with Zadro, who has been a leader in the communications industry for over nine years. From our experience of working with them on key accounts, we know the experience, passion and expertise they will bring to our already comprehensive list of international partners.”
Headquartered in Sydney, Zadro specialises in integrated communications across PR, digital, creative design and wider marketing activities.