Y&R Promotes Chief Operating Officer To CEO

A lone business executive looking out of the window in a boardroom
SHARE
THIS



Jason Buckley has been appointed CEO of Y&R Australia/New Zealand.

Based in Sydney, he will be responsible for all the Y&R companies in the region.

Buckley joined Y&R in 2011 as chief financial officer and was named chief operating officer in 2012. Under his leadership, Y&R launched VML and successfully aligned it with GPY&R Advertising, expanded the shopper marketing capabilities of Ideaworks and drove innovation throughout group, leading Y&R Group to be ranked one of the Top Five Most Innovative Companies in Australia by BRW for 2014.

A re-energized new business operation has this year delivered significant wins including Australian Post, Belong from Telstra and Dick Smith and contributed to the agency’s strong growth.

Jason Buckley

Jason Buckley

David Sable, global CEO of Y&R, said: “Since Jason arrived at Y&R, he has been a remarkable catalyst for change. He has strong business acumen, great entrepreneurial instincts, and a real affinity for our clients’ businesses. What makes it all work is his ability to motivate and inspire people on all sides of the business. He has truly earned this promotion by building on our creative, collaborative culture, which is delivering results for our clients and for ourselves.”

Geoff Wild, chairman of WPP Holdings in Australia, said:  “WPP clients benefit from access to an extraordinary group of companies across discipline and geography.  Jason collaborates seamlessly; he not only understands a brief, he creates value by bringing the right people and resources to the table.  A great team player.”

Jon Steel, group planning director, WPP said: “I have worked closely with Jason over the past years and his energy and enthusiasm are always infectious. I have recently been working with GPY&R on a campaign for former US Vice President Al Gore and UN General Secretary Ban Ki-moon, to persuade governments to act on the climate crisis. This is a massive project, involving numerous WPP companies and Jason has been highly supportive of GPY&R’s efforts. The result has been compelling work that is helping to stimulate discussion and action around the world.”

Buckley said: “I love our business and have never loved it more than I do now.  I work with the best in the business — our clients and the incredibly diverse talents across Y&R.  With so much change in the world, it is exciting to continually reshape and advance what we do, and it is my personal passion to show that creativity and profitability go hand in hand.  We have a wonderful leadership team across all our Y&R businesses and I am more energised than ever to partner and drive growth with my colleagues and our clients.”

Prior to Y&R, he spent the bulk of 11 years working for Leo Burnett, where he began as a finance director, rose to CFO in Australia, then moved to Asia-Pacific, where he ultimately served as chief operating officer.  He began his career in financial consulting, where he conducted corporate valuations across a number of sectors, including the advertising industry.

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]