Y&R Group has announced the hire of Chris Platt as head of campaign planning. Platt joins from his role as head of planning at Carat Brisbane and prior to that held senior roles at Zenith Optimedia and Mindshare Sydney.
On the appointment Phil McDonald, Group MD of Y&R said, “Chris brings with him a vast amount of experience in channel planning and digital media. He is a creative thinker and has a proven ability to merge channel and brand planning.”
Platt will work closely with the Suncorp Group, which enters its 11th year with the agency. McDonald added, “Every day our creative ideas are coming to life in more and more channels, having someone to work closely with our creative team on how those ideas can be even more potent will be of great value for all of our clients.”
On his appointment, Platt added, “I am truly excited at the opportunity to work with the award winning team at Y&R Brisbane. I am passionate about the role of insightful planning in helping to unearth new, more meaningful and more valuable ways to connect with people on behalf of our clients. I can’t wait to get stuck in!”