YouTube Launches Kids App Specialising In Local Content

YouTube Launches Kids App Specialising In Local Content
SHARE
THIS



Local video production house specialising in multi-platform content The Content Agency is shining the spotlight on Australian-made content on the YouTube Kids app, which recently launched in Australia after huge international success.

The Content Agency’s kids channel The Content Guide features a playlist showcasing the best in high-quality, age-appropriate, Australian-made content for kids. The playlist, which is hosted by two animated characters named Amalia and Archie, is featured on the front page of the YouTube Kids app – and amongst some of the biggest names in entertainment. The Content Agency has worked closely with YouTube to curate the playlist and promote Australian content for the launch.

In developing a channel of curated content, Luke Hardiman, director of The Content Agency said he is pleased to promote the work of talented Australians: “There is a great deal of really good Australian-made content for kids on YouTube but often finding it can be a challenge for kids and their parents. We are honoured to highlight the best locally made content for kids.”

Having produced the highly successful live action series hoopla doopla! for ABC KIDS, co-produced with CCTV in China, The Content Agency is building on its reputation as a trusted source for high quality children’s content.

“We have invested a lot of time and effort into producing and curating kids’ content with The Content Guide, and projects like this puts us at the forefront of this space.  Viewing time on YouTube is growing at 50% year-on-year, while family entertainment channels are growing at around 200% with the demand for kids’ content increasing exponentially.”

“Kids and family is one of the fastest growing segments on YouTube and we saw a need for a content curator in this space so we did the research – and spent hours watching content – to make a curated selection that parents can feel comfortable about putting in front of their kids.”

The app makes kids content easy to find and has the ability to switch off search functionality to stop children unintentionally stumbling across content that hasn’t been approved by mum and dad.

As well as the curated playlist, The Content Guide channel features two original shows – Look What I Found and Kids Suggest, each produced by The Content Agency.  Look What I Found is skewed towards 5-10 year olds.  It is hosted by 10-year-old Jake who recommends shows and interviews channel creators and key creatives, which includes Film Dice – two rising Australian stars making real life Minecraft and Mario videos – who have 125,000 subscribers and more than 72 million views on YouTube, international Emmy®-nominated show Get Ace,and a series named Doodles which won Best Innovation at the 2015 Online Video Awards.  Adding to the line-up of original content is Kids Suggest, a unique series skewed towards 2-8 year olds where kids suggest content they think other kids will like.

The Content Agency was nominated for a Screen Producers Association award in 2014. It will continue to curate playlists and add more content for pre-schoolers in the upcoming weeks, as well as developing original shows for the platform.

Please login with linkedin to comment

Animation Viagra

Latest News

World Cup: 99.6% Of All TVs In Iceland Tuned In For Argentinan Match
  • Media

World Cup: 99.6% Of All TVs In Iceland Tuned In For Argentinan Match

Typically, when it comes to Australian TV, a program’s thought to have done well if it goes over a million viewers – or about five per cent of the population. That rises to about 15 per cent for big spectacles like AFL grand finals or the State of Origin. However, those numbers are nothing on the […]

by B&T Magazine

B&T Magazine
‘Castaway’ & The B-52s’ ‘Rock Lobster’ Reprised In Epic Lost Phone Ad
  • Campaigns

‘Castaway’ & The B-52s’ ‘Rock Lobster’ Reprised In Epic Lost Phone Ad

Nothing puts the dagger of fear into most of us like the thought of losing our mobile phones. And now French telco Orange has captured that very feeling in a wonderfully fun spot that takes our young protagonist from a railway platform to his very own Tom Hank’s Castaway hell. Even better, it’s all set to […]

by B&T Magazine

B&T Magazine
Time Savages Trump In Latest Withering “Welcome To America” Cover
  • Media

Time Savages Trump In Latest Withering “Welcome To America” Cover

Time magazine has delivered another withering takedown of president Trump with its latest cover by placing a crying immigrant girl at the feet of the President with the caption “Welcome to America”. The image of the crying two-year-old girl is from the now-iconic photograph by Getty photographer John Moore and has become a symbol of […]

by B&T Magazine

B&T Magazine
How Marketers Can Achieve Omnichannel CX success
  • Opinion

How Marketers Can Achieve Omnichannel CX success

In this guest post, Zandesk’s customer experience strategist, Malcolm Koh (pictured below) says brands need to develop an intelligent omnichannel for their customers and he offers his easy tips on hwo to do it… Marketing has always been the custodian of a company’s brand and just as new technology has transformed entire organisations and business models, […]

Opinion

by B&T Magazine

B&T Magazine
Cannes 2018: MediaCom Named Media Network Of The Year
  • Media

Cannes 2018: MediaCom Named Media Network Of The Year

MediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival. The agency’s work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning, while campaigns for P&G’s Gillette in Israel added two Silver Lions and a Bronze Lion. The agency also received eight shortlist nominations, making […]

Nike Disses Mollycoddled Chinese Kids In New Upbeat Spot
  • Campaigns

Nike Disses Mollycoddled Chinese Kids In New Upbeat Spot

Years of China’s ‘one child policy’ has apparently left a generation of mollycoddled kids too scared to get sweaty or dirty. But now a new campaign by Nike China has set out to debunk the idea that Chinese kids are spoiled little fatties wrapped in cotton-wool. The campaign’s the work of R/GA Shanghai and is an upbeat, positive number with a booming […]

by B&T Magazine

B&T Magazine
MS Queensland Unveils ‘MS Stops You In Your Tracks’ Campaign
  • Campaigns

MS Queensland Unveils ‘MS Stops You In Your Tracks’ Campaign

An MS diagnosis – at an average age of just 30 – means a lifelong battle with a disease that attacks the central nervous system in any number of ways. While most people have heard of multiple sclerosis, few understand what it is or how it impacts people’s lives. In partnership with MS Queensland, creative […]

Revealed: The Real Voice Behind Siri
  • Technology

Revealed: The Real Voice Behind Siri

For the third consecutive year, TEDxSydney selected creative agency BMF to produce a film for its 2018 film program under the theme ‘Humankind’. The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple’s personal assistant Siri. “Siri is an amazing invention. You can ask her […]

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]

Arq Group Activates New Branding By Hulsbosch  
  • Media

Arq Group Activates New Branding By Hulsbosch  

Arq Group has launched a new identity created by award-winning agency Hulsbosch, with the business rebranding from Melbourne IT to Arq. Previously known as Melbourne IT, the company was founded in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the Internet. Melbourne IT […]

Adshel Unveils ANZ Takeover Via PHD
  • Campaigns
  • Media

Adshel Unveils ANZ Takeover Via PHD

ANZ, in partnership with PHD and Adshel, have taken to the streets with a total take-over of the entire Adshel Live network. For one hour, between 8am and 9am on Tuesday 19 June, ANZ is inviting commuters to download the new ANZ app by showing six different ways the app can help them manage their […]

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business
  • Media

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business

IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend. The government account is broken into two entities – campaign and non-campaign – each with its own agency roster. Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for […]

A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.