YourTaxis Says Complaints On Twitter “Not A PR Fail”

YourTaxis Says Complaints On Twitter “Not A PR Fail”
SHARE
THIS



If you were trawling Twitter today you probably spied a number of tweets complaining about taxis in Melbourne. The hashtag #YourTaxis was trending, started by the @YourTaxis Twitter account.

The account had asked users of Victorian taxis to share their stories online using the hashtag.

And Twitter responded with negative, disastrous and downright horrible experiences they’d had with Melbourne taxis.

You get the idea.

Since all the drama this morning, Victorian Taxi Association (VTA) released a statement saying it wasn’t surprised by the amount of negative responses received.

“The outpouring of feedback on social media is being reported as a social media fail of epic proportions – not from our perspective,” the statement reads.

“The response on social media exemplifies the challenges we face as an industry and goes to underscore the motivations behind the YourTaxis campaign.”

VTA CEO David Samuel said the campaign was about starting a direct conversation with those who use the taxis.

“The response online over the past 24 hours isn’t anything we didn’t expect. We asked for feedback and we got it. The good and the bad and everything in between,” he said.

“It also demonstrates the number of people that rely on taxi services and we want to make sure our service continues to meet customers’ expectations in a period of rapid change.

“We will respond to everything that comes our way on YourTaxis.”

The Twitter account appears to have been responding to each tweet directly, many describing ways for disgruntled users to report bad experiences, as well as correcting those who called it a “PR Fail”.

Latest News

Mobiddiction Wins Innovation Award At IABCA 2018
  • Media

Mobiddiction Wins Innovation Award At IABCA 2018

Sydney based tech consultants, Mobiddiction, has been crowned with the  Excellence in Innovation Award at the 2018 India Australia Business & Community Awards. Held at Brisbane  City Hall for the second consecutive year, the awards celebrate the Australia India relationship while honouring migrant entrepreneurship and community leadership and aims to raise awareness of Indians in […]

Indie Agency Edge Up Creative Recruits After A Series Of Wins
  • Media

Indie Agency Edge Up Creative Recruits After A Series Of Wins

Following recent new business wins including WW (formerly Weight Watchers), NGS Super and BASF, indie creative and content agency Edge has hired creative duo Peter Mountford (left in photo) and Salvatore Cavallaro (right). Copywriter Mountford was previously at Leo Burnett and R/GA, having worked on clients such as Telstra and McDonald’s, while art director Cavallaro was […]

Luminoso Launches Of Revolutionary Business Model
  • Media

Luminoso Launches Of Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]

Former Dentsu Exec Kym Pfitzner Joins Six O’Clock Advisory As Chairman
  • Marketing

Former Dentsu Exec Kym Pfitzner Joins Six O’Clock Advisory As Chairman

Australian-owned strategic communication firm Six O’Clock Advisory has announced the appointment of Kym Pfitzner as chairman. The 25-year media and marketing veteran will take up the non-executive post at the company from 14 January 2019. Pfitzner joins Six O’Clock Advisory as a highly-regarded adviser and director who has held senior leadership roles in the Asia […]

Sydney Airport Lands Massive Advertising Partnership
  • Advertising

Sydney Airport Lands Massive Advertising Partnership

Sydney Airport has partnered with large-format outdoor innovators, Wideopen Platform, to unveil one of Australia’s largest advertising building wraps across the Western face of the T1 International multi-storey car park. Sydney Airport general manager of retail Glyn Williams said the new wrap spanning 1,957sqm delivers another significant media opportunity for advertisers at Australia’s gateway, beyond the existing portfolio. “We’re excited […]

APN Outdoor Brings The Invictus Games To XtrackTV
  • Campaigns
  • Media

APN Outdoor Brings The Invictus Games To XtrackTV

APN Outdoor, the official Outdoor Media Partner of the Invictus Games Sydney 2018, has revealed the next phase of its partnership with the Games, launching coverage through its XtrackTV national digital rail network. The industry-leading XtrackTV network operated by APN Outdoor is delivering content from the games in Sydney to rail commuters, direct from the official broadcast partner, […]

Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist
  • Campaigns

Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist

Japanese cosmetic firm Shiseido has unveiled its latest campaign that’s epic as it is stunning. The three-and-a-half minute spot is called “The Party Bus” and goes from the surreal to the bizarre all while highlighting the power of make-up. It follows a young Japanese girl who falls for what appears to be a samurai, before ending with a […]

by B&T Magazine

B&T Magazine
Engaging.io Appoints Blockchain Specialist To Lead Business Development
  • Media

Engaging.io Appoints Blockchain Specialist To Lead Business Development

Technology and digital agency Engaging.io has appointed Siva Gounder as senior business development manager as the independent agency continues to invest in technology. Gounder joins Engaging.io from CRDZ, a decentralised platform addressing issues preventing widespread adoption of blockchain and cryptocurrencies. For more than two years he was charged with developing blockchain partnerships and marketing. Prior to […]

Ten Pictures That Will Make You Feel Good About Living Down Under
  • Co-Lab
  • Media

Ten Pictures That Will Make You Feel Good About Living Down Under

The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This is Australia’ collection, capturing all that is great about our lifestyle Down Under. We could be every one of these people. The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This […]

Partner Content

by B&T Magazine

B&T Magazine
Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
  • Marketing

Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters an increase of 11.7 per cent over a year ago following the clubs back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League grand final champions Melbourne Victory were second with 526,000 supporters, down 8.7 per cent on a […]