Eighteen Sure Ways Digital Is Going To Change Absolutely Everything You Know!

Eighteen Sure Ways Digital Is Going To Change Absolutely Everything You Know!
SHARE
THIS



The keynote speaker at this morning’s sessions of Daze of Disruption, Kim Williams, has boldly offered his predictions for media (and mankind’s) digital future in the coming years.

Williams, a former boss of Foxtel and News Corp, agreed, however, that any attempt to predict the future was always a “risky business”.

kim williams

“The famous futurist George Gilder in the 1990s predicted the death of television before the start of the 21st Century,” Williams told the Daze audience.” A bold effort with a messy outcome for him. But really all he did was get the timing wrong – TV as we know it will change completely in the next decade – no doubt about it, it is happening now!”

Here are the pick of Williams’ predictions based on the impact digital is having on all aspects of our lives.

  •  The inexorable trend in power to consumers will accelerate.
  • Consumers will continue to channel trust with their friends and online communities of strangers before they trust traditional authorities and commentators or well established brands.
  • Fragmentation in all things will accelerate and the outcomes will be unpredictable.
  • Digital, for the foreseeable future, will be down to a lot of trial and error.
  •  Which means that the turbulence and speed of change, the disruption and breakup central to digital life is going to be with business operators and investors for a long time because upheaval and all its, in many ways, messy impacts has only just begun.
  • Touch, gesture and voice commands are all becoming second nature in modern product constructs embedding technology patterns and personalities from the youngest age.
  • Equally important is that notwithstanding the unpredictability and insecurity such turbulent change and consolidation generates, the opportunities will be infinitely bigger and very much more interesting.
  • Network speeds and the ubiquitous connectivity by wireline and wireless technologies will increase inexorably, matched with ever more sophisticated software tools empowering change in the way in which we produce, manage, store, deliver and consume information and new digital products.
  • Consumers now expect mobile devices to become the central controllers for other devices and services in their lives.
  • On the other hand the digital divide is very real and will expand with the fresh irony that the wonder of all that is available will also see a new information ‘dark age’ for many who will be locked out.
  • International software players will offer a stunningly wider range of products and content services, increasingly through worldwide distribution management where geographic separation will become ever less relevant. Nations and their legal frameworks over time will be substantially bypassed.
  • New players and on-line providers will continue to grow and enter the Australian market place which will be remarkably vulnerable if it doesn’t change the game as it operates currently.
  • Driverless cars, enhanced reality systems that will blow your mind with virtual phones, TVs and many other elements will become commonplace. Intelligent shopping systems and oral instructions to most devices will become equally standard.
  • An allied force will see a lightning speed in uptake of increasingly intelligent software tools and their partner – pervasive automation, where machine to machine conversations will be central to society and its operation. M2M will be as common a term as B2B and B2C.
  • The phenomenon of the post 1981 generation – Gen Y or the “Millennials” depending on your preference – sees a large ‘instant expert’ community which has a different attitude to self, work, play and interaction. It needs to be understood if one is to productively engage commercially, politically, creatively and very much so in creating durable employment environments.
  • Personalised medicine and genomics will be matter of fact realities and they will transform all healthcare delivery which over time will see a flip where it will be more about wellness management rather than sickness care. And that means we are all going to live a heck of a lot longer.
  • From all of these changes we will continue to see changes in our political systems and the way we relate to each other as fellow citizens. Who knows where that will take us all culturally?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Please login with linkedin to comment

Latest News

Study: Young Aussies Can’t Distinguish “Fake News” (As They Abandon Newspapers)
  • Media

Study: Young Aussies Can’t Distinguish “Fake News” (As They Abandon Newspapers)

A new study into the news reading habits of young Australians has found that an increasing number of them can’t distinguish fake news from real. The study was performed by media site The Conversation in-conjunction with The University of Western Sydney and Queensland University of Technology. You can read the study in full here. One thousand […]

by B&T Magazine

B&T Magazine
IE Digital Appoints Carolyn Butcher As Head Of People & Culture
  • Marketing

IE Digital Appoints Carolyn Butcher As Head Of People & Culture

Innovation and experience company IE Digital has announced the appointment of Carolyn Butcher as its head of people and culture. Butcher brings with her 15 years of HR experience, with her last role at corporate law firm Thomson Geer. In her new role, Butcher will be responsible for creating high engagement with IE’s teams, driving […]

Sydney Digital Agency Cypha Interactive Creates VR Experience For Machu Picchu
  • Technology

Sydney Digital Agency Cypha Interactive Creates VR Experience For Machu Picchu

An interactive virtual reality (VR) experience exploring Peru’s world-renowned Machu Picchu and its surrounding sites has been launched by Sydney-based digital agency Cypha Interactive. Machu Picchu is a UNESCO World Heritage Site and arguably the world’s most famous archaeological site, but it remains largely inaccessible to the outside world. Machu Picchu 360 allows users to […]

Contiki And oOh! Media Campaign Sends 300% More Uni Students Packing
  • Campaigns

Contiki And oOh! Media Campaign Sends 300% More Uni Students Packing

A campaign that tapped into the university market through integrating OOH advertising with native content delivered Contiki a three-fold increase in bookings. The campaign to push Contiki’s 2018 European packages included customised creative based on time and day running on Locate by oOh!’s Study digital screens across 99 university campuses nationally, coupled with a three-part […]

Red Agency Grows Partnership With The Whiddon Group
  • Marketing

Red Agency Grows Partnership With The Whiddon Group

NSW aged care specialists The Whiddon Group – a longstanding PR and social client of Red Agency – have widened their remit to include content, paid social and SEO in line with the evolution of the aged care sector. Whiddon, which celebrates its 70th birthday this year, delivers care services that enable quality of life […]

Adobe Study: Aussie Zs Learn Best Through Creativity & Hands-On Experience
  • Marketing

Adobe Study: Aussie Zs Learn Best Through Creativity & Hands-On Experience

Adobe has released its “Gen Z in the Classroom: Creating the Future” study that has found Aussie Zs (those born after 2000) are feeling unprepared for the unpredictable workplace of the future and want a greater focus on creativity and hands-on learning in the classroom. You can read the study in full here. The study found Australian students and […]

Image lead story Toby’s Estate Taps Influencers To Launch First Concept Coffee Range
  • Campaigns
  • Marketing

Toby’s Estate Taps Influencers To Launch First Concept Coffee Range

Toby’s Estate Coffee Roasters has launched its first ever concept coffee range – the Underdog Series. The series shines a spotlight on the world’s relatively unknown, but emerging specialty coffee producing regions. The Australian business leads the local market in selling specialty coffee from regions including Uganda, Malawi, Mexico and Myanmar. For the first time, […]

Image lead story Our Revolution Shows Off Packaging For New Smallgoods Player The Smokeman Brothers
  • Marketing

Our Revolution Shows Off Packaging For New Smallgoods Player The Smokeman Brothers

Locally-sourced Australian brand The Smokeman Brothers, has hit shelves with packaging mastered by independent creative agency Our Revolution. The Smokeman Brothers is different to your average deli meat. It is a range of premium crafted meats, made in Australia, and authentically smoked using sustainable timber sourced from the Victorian Highlands and The Riverina regions. Our […]

Influence Marketer Hypetap Recruit Unruly & Pandora Staff
  • Marketing

Influence Marketer Hypetap Recruit Unruly & Pandora Staff

The influencer marketing provider Hypetap has appointed its first Sydney hires with Nick Robson as its commercial director and Naz Fathi as sales manager. Robson will set up a team in Sydney and head the company’s sales division with a focus on growing Hypetap’s current client portfolio, maintaining relationships with existing clients, as well as identifying partnership […]

Sarena Williams (& Baby Stand-In) Star In Emotion-Charged Gatorade Ad
  • Campaigns

Sarena Williams (& Baby Stand-In) Star In Emotion-Charged Gatorade Ad

New mum and tennis, sporting legend, Serena Williams, is the star of an emotionally-charged new ad for sports drink maker, Gatorade. Throughout the ad, Williams talks of her hopes and expectations for her new daughter, Olympia, who was born in early September. Interestingly, the 100-second ad never shows any Garorade product and viewers only learn of […]

by B&T Magazine

B&T Magazine
Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy
  • Marketing

Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy

Aussie Netflix customers are the strongest advocates for the brand reveals the latest findings of the the YouGov 2017 Brand Advocacy Rankings. The rankings are calculated by measuring recommend scores among each brand’s customers for the twelve-month period through October 2017. Interestingly, car-maker Volkswagen, savaged after 2016’s emissions scandals – has topped the YouGov list for […]

by B&T Magazine

B&T Magazine
Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine