“Yo Seriously, Why Should I Give A Flying Rat’s Butt About Marcel?”

“Yo Seriously, Why Should I Give A Flying Rat’s Butt About Marcel?”
SHARE
THIS



In a presentation that ultimately did not add anymore detail to Marcel’s launch event back in May, Publicis Groupe’s Chairman Arthur Sadoun, Chief Strategy Officer Carla Serrano and Chief Creative Officer Nick Law took to the Lumiere Stage at Cannes on Tuesday to answer tough questions from the creative community.

“We’re missing you guys”, Sadoun opened the session by tiptoeing around the number one question on everyone’s mind: why are they in Cannes after the public boycott?

“Actually there’s been a sacrifice. Some have said that we did it for PR reasons. Believe me, you don’t want this kind of PR.” Sadoun continued by keeping to the script of cost cutting in order to deliver Marcel.

“Is it a stupid idea? Is it a visionary idea? Too early to say”, he said.

After showcasing a condensed version of its May launch deck, the trio answered a number of pre-recorded video questions from their fellow industry friends.

From Jimmy Smith, Chairman-CEO and CCO of Amusement Park Entertainment: “Yo seriously, why should I give a flying rat’s butt about Marcel?”

“I don’t think you should. I don’t actually think that everybody has to love Marcel. Or see the benefits of Marcel,” answered Serrano. “If you’re into the idea of extending opportunities to people, you should give Marcel a chance.”

Tor Myhren – VP Marketing Communications, Apple, asked: “So hold on, let me get this straight. So you’re at Cannes, speaking about why you’re not at Cannes, to a group of people there wondering why you’re not at Cannes, watching you at the main stage at Cannes?” which prompted laughter and applause from the crowd.

“Don’t blame me, I was invited here to be on the jury”, deadpanned Law, who answered in an earlier question about whether there’s such a thing as artificial creativity with “I have no formal education, like I was raised by dingoes”.

“We love meta and irony, apparently,” added Serrano.

From Tham Khai Meng, Worldwide Chief Creative Officer & Co-Chairman at Ogilvy & Mather: “Is Marcel real or is it a great case study?”

“It’s both. It’s going to be a great case study, and it’s real. When we launched Marcel last year, we made a real brand,” answered Serrano. “It’s a real commitment, it’s a real journey, we’ve got real people on it, it takes real money… We will be launching globally starting January next year”.

And two of the toughest questions from Gerry Graf, Founder/Chief Creative Officer of Barton F. Graf 9000, LLC.

The first one being: “How do you pronounce Publicis?”

“You say whatever you want, as long as you (a client) join that’s fine”, joked Sadoun.

And secondly, to much of the audience’s delight: “Are you not entering Cannes because you don’t believe creativity plays a role in advertising anymore? Or Cannes does not play a role in creativity anymore?”.

“My feeling with Cannes is that it is extremely important for two reasons. The first is that our work needs to be judged,” answered Sadoun. “The other thing is inspiration. I came to Cannes for 20 years and I remember sitting all day looking at the 40-second commercials expecting to see things that would give me ideas for the year to come.

“I feel that Cannes had lost a bit of this and I am extremely happy to see that it is coming back.” Sadoun then reassured that Publicis will return to Cannes in 2019.

The session closed with other light-hearted questions, such as “is Marcel a cat meme generator?”, “is Marcel going to tell me ‘come on, that’s been done before’?” and “what’s your next stupid idea?”. The final question to which Sadoun answered: “No more stupid ideas. We’re back in the trenches, trying to solve problems and trying to help our clients.”

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]