“Yo Seriously, Why Should I Give A Flying Rat’s Butt About Marcel?”

“Yo Seriously, Why Should I Give A Flying Rat’s Butt About Marcel?”
SHARE
THIS



In a presentation that ultimately did not add anymore detail to Marcel’s launch event back in May, Publicis Groupe’s Chairman Arthur Sadoun, Chief Strategy Officer Carla Serrano and Chief Creative Officer Nick Law took to the Lumiere Stage at Cannes on Tuesday to answer tough questions from the creative community.

“We’re missing you guys”, Sadoun opened the session by tiptoeing around the number one question on everyone’s mind: why are they in Cannes after the public boycott?

“Actually there’s been a sacrifice. Some have said that we did it for PR reasons. Believe me, you don’t want this kind of PR.” Sadoun continued by keeping to the script of cost cutting in order to deliver Marcel.

“Is it a stupid idea? Is it a visionary idea? Too early to say”, he said.

After showcasing a condensed version of its May launch deck, the trio answered a number of pre-recorded video questions from their fellow industry friends.

From Jimmy Smith, Chairman-CEO and CCO of Amusement Park Entertainment: “Yo seriously, why should I give a flying rat’s butt about Marcel?”

“I don’t think you should. I don’t actually think that everybody has to love Marcel. Or see the benefits of Marcel,” answered Serrano. “If you’re into the idea of extending opportunities to people, you should give Marcel a chance.”

Tor Myhren – VP Marketing Communications, Apple, asked: “So hold on, let me get this straight. So you’re at Cannes, speaking about why you’re not at Cannes, to a group of people there wondering why you’re not at Cannes, watching you at the main stage at Cannes?” which prompted laughter and applause from the crowd.

“Don’t blame me, I was invited here to be on the jury”, deadpanned Law, who answered in an earlier question about whether there’s such a thing as artificial creativity with “I have no formal education, like I was raised by dingoes”.

“We love meta and irony, apparently,” added Serrano.

From Tham Khai Meng, Worldwide Chief Creative Officer & Co-Chairman at Ogilvy & Mather: “Is Marcel real or is it a great case study?”

“It’s both. It’s going to be a great case study, and it’s real. When we launched Marcel last year, we made a real brand,” answered Serrano. “It’s a real commitment, it’s a real journey, we’ve got real people on it, it takes real money… We will be launching globally starting January next year”.

And two of the toughest questions from Gerry Graf, Founder/Chief Creative Officer of Barton F. Graf 9000, LLC.

The first one being: “How do you pronounce Publicis?”

“You say whatever you want, as long as you (a client) join that’s fine”, joked Sadoun.

And secondly, to much of the audience’s delight: “Are you not entering Cannes because you don’t believe creativity plays a role in advertising anymore? Or Cannes does not play a role in creativity anymore?”.

“My feeling with Cannes is that it is extremely important for two reasons. The first is that our work needs to be judged,” answered Sadoun. “The other thing is inspiration. I came to Cannes for 20 years and I remember sitting all day looking at the 40-second commercials expecting to see things that would give me ideas for the year to come.

“I feel that Cannes had lost a bit of this and I am extremely happy to see that it is coming back.” Sadoun then reassured that Publicis will return to Cannes in 2019.

The session closed with other light-hearted questions, such as “is Marcel a cat meme generator?”, “is Marcel going to tell me ‘come on, that’s been done before’?” and “what’s your next stupid idea?”. The final question to which Sadoun answered: “No more stupid ideas. We’re back in the trenches, trying to solve problems and trying to help our clients.”

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.