The Yarra River Shines Bright With QMS

The Yarra River Shines Bright With QMS

The heart of Melbourne’s Southbank precinct has been transformed with the launch of QMS’ iconic digital billboard towering over the city’s famous Yarra River.

The ‘Yarra Promenade’ stands tall amongst the city skyline, delivering 3.4 million contacts per month as it presides over Melbourne’s renowned Southbank and Crown Casino precinct.

Its commanding CBD position captures the attention of all inbound vehicle traffic congested along Williams and Queensbridge Streets as well as the vast numbers of pedestrians inhabiting the bustling Southbank and Yarra Promenades.

Considered a major CBD destination, the Southbank and Crown Casino precinct is one of Melbourne’s busiest entertainment and culinary districts with its array of shops, restaurants, cafes and unique tourism experiences attracting an extremely diverse audience.

It is the sheer size, scale and location of the ‘Yarra Promenade’ that provides advertisers with the ability to hero their brands to both a professional CBD audience as well those seeking to be entertained, with viewing spanning the entire length of this key Melbourne precinct.

QMS CEO John O’Neill said: “The ‘Yarra Promenade’ is iconic in every sense of the word and is situated in one of Melbourne’s most famous locations.

“I am extremely proud to see another billboard as impactful and vibrant as the city itself become a major part of our quality digital portfolio.

“The launch of this landmark truly reflects our passion of developing iconic sites in iconic locations and marks an exciting trajectory of what is to come for QMS.”




Please login with linkedin to comment

Melbourne QMS yarra river

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]