Yahoo7 Launches New TV Programs With Plus7

Yahoo7 Launches New  TV Programs With Plus7
SHARE
THIS



Yahoo7 has launched PLUS7 Exclusives; a range of new premium TV programs premiering on PLUS7.

PLUS7 Exclusives will expand Yahoo7’s video offering, giving consumers access to exclusive new content free and on demand across more than 12 platforms and devices. Featuring TV content produced by Yahoo! as part of the global business’ ongoing investment into exclusive programming, Yahoo7 is the first to make Yahoo Originals content available to audiences outside the US.

The launch of PLUS7 Exclusives reflects Yahoo7’s broader strategy to strengthen its offering for consumers and make the network the go-to destination for great video programming and exclusive content online. This content not only serves as a drawcard for consumers as they seek out new entertainment options; the expanded service will also increase Yahoo7’s available video inventory and provide a premium new offering for advertisers.

Cora Spear, head of TV and global content, Yahoo7, said, “The launch of PLUS7 Exclusives is part of our ongoing investment to give audiences access to exclusive, premium programming. We get the best of both worlds with Seven West Media and Yahoo and we want to bring the benefits of each to our users and advertisers. We already have great content from Australia’s number one FTA broadcaster, the Seven Network and now we’re providing access to exclusive new shows including Yahoo Originals series for the first time.

“Video on Demand is a trend that is growing rapidly, particularly amongst younger audiences, so PLUS7 Exclusives aims to cater to this demand with a range of great new shows available anytime and anywhere, on a range of devices. Our users love catching up on their favourite TV shows on PLUS7 and we want to introduce them to even more great shows that they can add to their regular viewing.”

The line-up of PLUS7 Exclusive programs for launch includes:

  • Sin City Saints (A Yahoo Original series from two-time Emmy nominated director, Bryan Gordon)
  • Other Space (A Yahoo Original series from Bridesmaid director, Paul Feig)
  • The Great Food Truck Race
  • Cutthroat Kitchen
  • All on the Line with Joe Zee
  • Life with La Toya
  • Tori and Dean: sTORIbook Weddings
  • Abby and Brittany

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Over 50s Insurer Apia Unveils New Work Via DDB Melbourne
  • Campaigns

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne

Apia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne. For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that’s refreshing, relatable […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]