Yahoo7 Launches New TV Programs With Plus7

Yahoo7 Launches New  TV Programs With Plus7

Yahoo7 has launched PLUS7 Exclusives; a range of new premium TV programs premiering on PLUS7.

PLUS7 Exclusives will expand Yahoo7’s video offering, giving consumers access to exclusive new content free and on demand across more than 12 platforms and devices. Featuring TV content produced by Yahoo! as part of the global business’ ongoing investment into exclusive programming, Yahoo7 is the first to make Yahoo Originals content available to audiences outside the US.

The launch of PLUS7 Exclusives reflects Yahoo7’s broader strategy to strengthen its offering for consumers and make the network the go-to destination for great video programming and exclusive content online. This content not only serves as a drawcard for consumers as they seek out new entertainment options; the expanded service will also increase Yahoo7’s available video inventory and provide a premium new offering for advertisers.

Cora Spear, head of TV and global content, Yahoo7, said, “The launch of PLUS7 Exclusives is part of our ongoing investment to give audiences access to exclusive, premium programming. We get the best of both worlds with Seven West Media and Yahoo and we want to bring the benefits of each to our users and advertisers. We already have great content from Australia’s number one FTA broadcaster, the Seven Network and now we’re providing access to exclusive new shows including Yahoo Originals series for the first time.

“Video on Demand is a trend that is growing rapidly, particularly amongst younger audiences, so PLUS7 Exclusives aims to cater to this demand with a range of great new shows available anytime and anywhere, on a range of devices. Our users love catching up on their favourite TV shows on PLUS7 and we want to introduce them to even more great shows that they can add to their regular viewing.”

The line-up of PLUS7 Exclusive programs for launch includes:

  • Sin City Saints (A Yahoo Original series from two-time Emmy nominated director, Bryan Gordon)
  • Other Space (A Yahoo Original series from Bridesmaid director, Paul Feig)
  • The Great Food Truck Race
  • Cutthroat Kitchen
  • All on the Line with Joe Zee
  • Life with La Toya
  • Tori and Dean: sTORIbook Weddings
  • Abby and Brittany

Please login with linkedin to comment

EMMA data sledging

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]