Yahoo7 has appointed leading entertainment and lifestyle journalist Lucy Chesterton as Head of Be. As Be continues to grow, Chesterton will spearhead its editorial direction, taking readers to the forefront of breaking entertainment news and must-read lifestyle stories.
Commencing in November 2016, Chesterton brings a wealth of experience from the entertainment and media industries. Joining from The Daily Mail Australia, where she was assistant editor (showbiz), Chesterton has appeared on Weekend Sunrise as a parenting and social commentator.
Chesterton previously worked as the executive editor of Famous magazine, and was an entertainment reporter for Woman’s Day and Mornings on Channel 9.
Known for her expertise in breaking entertainment stories, Chesterton plans to continue to grow the Be audience by delivering premium, up-to-the minute entertainment and lifestyle news into the hands of readers.
Be, launched in July 2016, is Yahoo7’s socially-driven lifestyle and entertainment destination, driving the daily habits of its growing audience.
Simon Wheeler, Yahoo7 haad of editorial, said, “I am delighted that Lucy is joining the team at Be. She brings with her a wealth of entertainment contacts, story ideas and a boundless energy that reflects Be’s lively personality.
“Lucy will help drive our audience further, putting our unique, socially-led content in front of our growing number of readers and help build this exciting new platform and brand.”
Caroline Casey, director of product and audience at Yahoo7, said Lucy brings a new and dynamic voice to Be, and will continue to build it as a compelling offering in market.
“I am personally looking forward to welcoming Lucy into the Yahoo7 team, to fulfill this integral role. Be delivers the latest inspiring personalised content across Australia and is the flagship lifestyle offering within our editorial portfolio. The appointment of Head of Be is a great occasion for the site as we grow our strength in market.”
Chesterton added, “At a time when digital media is more important than ever, I’m thrilled to be joining Yahoo7. With the best media brains in our team at Be, I’m looking forward to being at the cutting edge of all the best in entertainment and celebrity news plus the latest in lifestyle from health and beauty to travel.
“It’s an exciting time to be working for such a renowned brand and I’m looking forward to leading the team into the next chapter.”
Chesterton will begin her role on 31 October 2016.