Yahoo rumoured to take on YouYube

Yahoo rumoured to take on YouYube

Rumours started circulating over the weekend in the US that Yahoo may be preparing to have a crack at the seemingly untouchable YouTube.

Re/code has reported that “several sources close to the situation” has told it that Yahoo is attempting to lure some of YouTube’s brightest starts with the promise of better money for their efforts.

There has been a rising tide of discontent among YouTube stars who do not believe they are receiving fair compensation for the advertisements hosted on their videos.

Before you get too excited, however, re/code has reported that Yahoo is initially intending to cherry pick YouTube’s best performers and keep its video sharing platform closed to the general public.

Here’s the original report.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]