Xero Launches Virtual Reality Experience As Part Of Cloud Street Campaign

Xero Launches Virtual Reality Experience As Part Of Cloud Street Campaign
SHARE
THIS



Xero, online accounting software for small businesses, today unveiled a glimpse into the future of shopping with its Cloud St retail experience at the Xerocon South conference in Brisbane.

Powered by Xero, Cloud St is a pop-up store exclusively for online only retailers with a different business popping up each day. Cloud St provides a bricks-and-mortar presence for those that don’t have one — a physical space and the ability to connect to their customers in person.

The pop-up store launched to more than 2000 accountants and bookkeepers from Australia, New Zealand and Asia at Xerocon South with an immersive virtual reality experience. Attendees at the store were given a VR headset to wear and explore a virtual retail storefront for small business innovators bellabox, Homely Creatures and Holy Funk.

They will see a pop-up store featuring products from all three retailers, as well as a virtual chat with bellabox founder Sarah Hamilton, and a makeup artist giving a makeover to a customer.

This is the second phase of Cloud St, with its initial appearance at the 2015 holiday shopping season in Melbourne’s CBD producing big results for small businesses:

  • Homely Creatures saw website visits up 34 per cent, online sales up 18 per cent, and overall sales doubled
  • Holy Funk saw a significant boost in website traffic to their website during Cloud St, with traffic remaining higher for the rest of December, and increased on the same corresponding period the previous year. Sales increased 70 per cent from the same period one year earlier.
  • Revenue generated for beauty subscription leader bellabox through the pop-up store was three times their daily average revenue. Their offline brand activation successfully drove shoppers to their website to transact.

Small businesses that are using Xero are able to enter the competition now via the Cloud St website. The Cloud St pop-up store will tour from Brisbane, where it launches in October and will travel down the east coast where it will finish up in Melbourne and will be supported by an advertising campaign.

Andy Lark, chief marketing and revenue officer at Xero, said: “Technology has changed the retail landscape and Cloud St is great example of the fusion between the offline and online environment. We’re taking it a step further this year and incorporating a VR experience, showing small business customers from Richmond to Redfern a sneak peek into the future of retail.”

Sarah Hamilton, founder of bellabox, said: “Cloud St allowed us the chance to offer a full bellabox experience, by going offline to engage with customers in person. This included offering busy time poor locals the chance for ‘me time’ and discover new products through advice and therapies.”

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]