WYZA Announces Strategic Partnership With National Seniors Australia

Low section of senior couple holding hands while standing on beach. Horizontal shot.
SHARE
THIS


What best describes you?

WYZA.com.au, Australia’s fastest growing data-driven digital marketplace targeting people 50+, today announced it had entered into a strategic partnership with National Seniors Australia.

Mike Farley, WYZA.com.au founder and CEO said the new relationship between WYZA and National Seniors kicks off in September and would immediately deliver a range of revenue generating services across travel and insurance.

National Seniors Australia was formed in 1976 and is the largest consumer lobby for older Australians with 200,000 members and representation across the country including 130 branches.

In addition to providing commercial services specifically for the over 50s cohort, it provides members and supporters with unrivalled access to policy-makers, world-class research and high quality information and publications that help over 50s navigate the second half of their lives.

Chris Grice, National Seniors Australia general manager for insurance and commercial services said that National Seniors is excited about the new partnership that will provide WYZA members with high quality products and services that the discerning over 50 customer should expect and deserve.

“This collaboration is an important endeavour in the organisation’s purpose of advancing the interests of over 50s,” said Grice. Farley said this deep partnership with National Seniors will provide access to their back end suppliers like Allianz, Hello World and travel partners and more.

“Today Australia has over 7.9m people 50 and over and this demographic spends $4billion on goods and services each week and holds 40 per cent of Australia’s wealth,” he said.

“There’s a growing appetite to speak directly to people 50 plus and fast-tracking access to third party suppliers will boost our ability to provide relevant commercial connections for our users while delivering new revenue sources.”

WYZA’s growth over the last year has been phenomenal with the WYZA subscriber base nearly tripling in size to 230,000 in August 16, while in the same period page views are up 314 per cent to 1.2m, UAs up 420 per cent to 420,000 and session duration up 14 per cent.

“The WYZA business model is built on delivering a highly engaged audience and database and commercialising it. We have built a rich vein of data around our audience and know specifics about their behaviours, intentions, likes and dislikes,” Farley said.

“This cornerstone ability to share data and insights to maximize audience and commercial engagement is our secret sauce.

“We are delighted to be partnering with National Seniors, an important relationship that underpins our scale objectives.”

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]