WYZA Announces Strategic Partnership With National Seniors Australia

Low section of senior couple holding hands while standing on beach. Horizontal shot.
SHARE
THIS



WYZA.com.au, Australia’s fastest growing data-driven digital marketplace targeting people 50+, today announced it had entered into a strategic partnership with National Seniors Australia.

Mike Farley, WYZA.com.au founder and CEO said the new relationship between WYZA and National Seniors kicks off in September and would immediately deliver a range of revenue generating services across travel and insurance.

National Seniors Australia was formed in 1976 and is the largest consumer lobby for older Australians with 200,000 members and representation across the country including 130 branches.

In addition to providing commercial services specifically for the over 50s cohort, it provides members and supporters with unrivalled access to policy-makers, world-class research and high quality information and publications that help over 50s navigate the second half of their lives.

Chris Grice, National Seniors Australia general manager for insurance and commercial services said that National Seniors is excited about the new partnership that will provide WYZA members with high quality products and services that the discerning over 50 customer should expect and deserve.

“This collaboration is an important endeavour in the organisation’s purpose of advancing the interests of over 50s,” said Grice. Farley said this deep partnership with National Seniors will provide access to their back end suppliers like Allianz, Hello World and travel partners and more.

“Today Australia has over 7.9m people 50 and over and this demographic spends $4billion on goods and services each week and holds 40 per cent of Australia’s wealth,” he said.

“There’s a growing appetite to speak directly to people 50 plus and fast-tracking access to third party suppliers will boost our ability to provide relevant commercial connections for our users while delivering new revenue sources.”

WYZA’s growth over the last year has been phenomenal with the WYZA subscriber base nearly tripling in size to 230,000 in August 16, while in the same period page views are up 314 per cent to 1.2m, UAs up 420 per cent to 420,000 and session duration up 14 per cent.

“The WYZA business model is built on delivering a highly engaged audience and database and commercialising it. We have built a rich vein of data around our audience and know specifics about their behaviours, intentions, likes and dislikes,” Farley said.

“This cornerstone ability to share data and insights to maximize audience and commercial engagement is our secret sauce.

“We are delighted to be partnering with National Seniors, an important relationship that underpins our scale objectives.”

Please login with linkedin to comment

Latest News

Businesswoman sitting at conference table in boardroom
  • Marketing
  • Technology

Study: HP Reveal Full Year Agency Diversity Results

HP today revealed the results of its diversity challenge issued to its global agencies – BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman -from 12 months ago. The company also announced a comprehensive platform to drive systemic industry change and outlines a new challenge for 2018 centred on increasing agency minority and underrepresented group representation around the world. […]

Study: 72% Of Shoppers Look For The Australian Made Logo
  • Marketing

Study: 72% Of Shoppers Look For The Australian Made Logo

New research from market intelligence agency Mintel has revealed that as many as seven in 10 (72 per cent) of metro-based Australians make the effort to buy food or drink products with an Australian Made/Grown logo, while 17 per cent always make it a point to do the same. Among the urban Australians who purchase products with the Australian […]

Report: What Makes Aussies Click When Using Retail & Shopping Apps
  • Marketing
  • Media

Report: What Makes Aussies Click When Using Retail & Shopping Apps

Commerce marketing firm Criteo has unveiled its latest App Commerce Goes Big in APAC report. The Criteo commissioned study, conducted by Retail Week Connect, highlights the use of retail shopping apps across Australia. The survey analysed shoppers attitudes and behaviours towards retail and shopping apps. The findings revealed the most important reason for Australians to install and use […]

Update: Seven Label 7.30’s Amy Taeuber Story “Neither Accurate Nor Balanced”
  • Media

Update: Seven Label 7.30’s Amy Taeuber Story “Neither Accurate Nor Balanced”

The Seven Network has responded to a story on ABC’s 7.30 last night that it unfairly terminated a female reporter’s employment after she complained of sexual harassment. Former Channel Seven Adelaide reporter, Amy Taeuber, taped her sacking on her phone and the audio was played on a report on the ABC current affairs program last night. […]

by B&T Magazine

B&T Magazine
Agent99 PR Adds Product of the Year Awards To Client Stable
  • Marketing
  • Media

Agent99 PR Adds Product of the Year Awards To Client Stable

Independent communications agency Agent99 Public Relations has welcomed new client Product of the Year Australia to its stable, supporting the awards to increase visibility and awareness. Product of the Year is the world’s largest consumer-voted awards program for product innovation. It currently operates in 31 countries with the vision to guide consumers to the best […]

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]