WWE (World Wrestling Entertainment) and digital advertising company Exponential Interactive have announced a three-year, exclusive partnership to offer desktop and mobile web advertising to leading brands and agencies on WWE.com across seven countries within the Asia Pacific (APAC) region, including Australia, New Zealand, Singapore, Indonesia, Thailand, Vietnam and Malaysia.
With this new agreement, advertisers will now have access to WWE’s rich media, video and standard display advertising inventory, and the ability to reach WWE’s fans across the Asia Pacific region.
“Publishers such as WWE are increasingly using Exponential’s solutions for cross platform monetisation as our scalable, cross-channel, video-centric advertising solutions are one of the best in market,” said Ben Maudsley, managing director APAC and South Africa, Exponential Interactive. “We’re thrilled to partner with WWE to reach their loyal fans in the Asia Pacific region.”
“WWE delivers a content-rich, video-centric experience that captivates our passionate fan base,” said Chris Marsh, general manager, Asia Pacific, WWE. “Through Exponential’s solutions, digital advertisers in the APAC region will now have the opportunity to engage with our fans in a large scale manner giving WWE the opportunity to generate incremental revenue.”
Year to date, WWE attracted an average of 21 million monthly unique visitors worldwide on its digital properties. These visitors viewed an average of 439 million pages and 40 million monthly video streams.