WPP’s Jim Groves Joins Carat As its New Perth MD

WPP’s Jim Groves Joins Carat As its New Perth MD
SHARE
THIS



Carat has announced the appointment of Jim Groves as managing director of the media agency’s Perth office.

Groves will take the reins of Carat’s 50-plus strong team in Perth, with local clients including Rio Tinto, Cash Converters, Credit Union Australia, and the Western Australian government.

Acting MD Michelle Testa will resume her role as general manager of Carat in Perth.

Groves brings a wealth of local, national, and international experience to the role. Over the course of his 15-plus year career, he’s acquired a diverse skill set in marketing and communications leadership roles.

Most recently, he was the MD of WPP agency Geometry Global, and has also owned and operated an independent creative agency in Perth, Groves & Groves, since 2011.

Carat CEO Paul Brooks credited Grove’s transformative leadership as integral to his appointment as head of what is now one of the agency’s fastest growing offices.

“Carat’s proposition as an agency in Perth is evolving at pace. We’re looking to take our offering to the next level, and need a leader who can galvanise the considerable talent in the team and steer us toward that growth,” Brooks said.

“Jim has a great track record of doing just that, so we’re very excited to have him on board.

“Michelle has done a fantastic job leading the agency in the interim – they will no doubt make a great team.”

Commenting on his appointment, Groves said: “I am excited to be part of driving change and growth as we enter a new phase of the Dentsu Aegis journey.”

Groves commences his new role on Monday 4 June.

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]