Mammoth communications network WPP and Acquia, a digital experience company, have announced a global partnership to offer clients a full-service digital marketing and technology solution.
The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum,POSSIBLE, Rockfish, VML, and Wunderman – under the umbrella of the WPP-Acquia Alliance. The WPP-Acquia Alliance is the world’s largest Acquia Certified partner and has two Acquia MVPs. Its members will draw on Acquia software, training and certification, collaborate on new business pitches, and share project resources.
Under the agreement, WPP agencies will provide creative, UX and development resources to Acquia clients, while Acquia will provide its open cloud platform to the WPP-Acquia Alliance to deliver projects. The WPP-Acquia Alliance is part of WPP’s Technology Partnership Program, an initiative led by chief digital officer and chief strategy officer Scott Spirit to coordinate and promote the Group’s relationships with key providers of marketing technology services.
Acquia provides an open cloud platform for building, delivering and optimizing digital experiences. Organisations rely on the Acquia Platform to unify content, community and commerce. The company harnesses the open source content management system Drupal, which was created by Acquia founder and CTO Dries Buytaert. Drupal is used by many of the world’s largest organisations. The Acquia Platform provides a multi-site management solution, continuous support, and an environment for developing and maintaining Drupal sites.
Scott Spirit at WPP said: “The growth of the ‘API economy’ is changing marketing, and clients require the ability to integrate existing technologies, data sources and media into a central platform. WPP is committed to working closely with technology leaders, and the creation of the WPP-Acquia Alliance gives us an open source digital experience practice at a time when the market is growing rapidly.”
“We began working with WPP agencies five years ago, and today our combined teams are working together on five continents, and unlocking the creative freedom to launch amazing digital experiences for their clients,” said Tom Erickson, Acquia CEO. “The combined WPP-Acquia team, and the disruptive business they’re building, will deliver transformative outcomes to those organisations that are thinking ahead to a mobile-first, browserless world.”