Women, You’re Right! You Do Pay More For Stuff Than Men

Women, You’re Right! You Do Pay More For Stuff Than Men

Ever get that feeling the women’s jeans, healthcare products, even girl’s based toys are more expensive than the male version when they’re practically the same thing? Well, you could be right according to a new study.

The study by the New York City Department of Consumer Affairs reviewed hundreds of everyday purchases and found that women, on average, typically pay more.

The study found that women pay more for products 48 per cent of the time and men are charged more for 18 per cent of items.

Overall, women’s products cost seven per cent more than those designed for men, according to the report.

By category, women reportedly pay seven per cent more for toys and accessories, four per cent more for kid’s clothing, eight percent more for adult clothing, 13 per cent more for healthcare care products such as deodorants and razor blades and eight percent more for home health care products.

One example cited in the report was a little girl’s pink scooter. It retailed for $US49.99 when a similar boy’s red version was half that price.

And the problem’s not unique to the US. Here in Australia the activist group GetUp! has long petitioned against the problem. Its research has found that women’s underwear, kid’s toys, even a girl variant of the Kinder Surprise all cost more.

 

 




Please login with linkedin to comment

Advertising Standards Bureau live stream

Latest News

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]