Women Are Under-Represented, Especially In Creative Departments: Mim Haysom

Women Are Under-Represented, Especially In Creative Departments: Mim Haysom
SHARE
THIS



It’s no secret that women are a little under-represented in the industry, particularly when it comes to creative roles. But it’s not all doom and gloom for females in adland, and chatting to B&T, M&C Saatchi Sydney’s general manager Mim Haysom shared some thoughtful insight into what it’s like to be a woman in this industry.

“Women are facing the same challenges as women in other industries, in that we are still under represented at a leadership level,” Haysom told B&T.

“In Australia women hold only 14.2 per cent of chair positions, and 23.6 per cent of directorships, and advertising stats sit at a similar level. It’s this under-representation that creates inequality.

“I think the issue is that women are under-represented, particularly in creative departments, not that they are considered unequal or inferior.

“I know so many women who have thrived and been incredibly successful in our industry, and the things they have in common are a great emotional intelligence, authenticity, the ability to build relationships, take people on their journey and buy into their vision.

“Women naturally tend to have a great EQ and be great nurturers and connectors – all qualities that are advantageous in a ‘people’ business like ours.”

Haysom said taking time out to start a family is a big worry for many career women who don’t want to lose their place in the workforce.

“I think for those who would like to, taking time out to have children is also perceived to be harder than ever before.

“I speak to so many young women who fear being ‘out of the game’ for an extended period of time assuming their skills will become out dated or irrelevant, because the environment they work in is changing so rapidly.

“This is definitely amplifying the challenges that come with juggling motherhood in our industry.”

But despite the issues, Haysom told B&T she feels positive about the way we’re heading.

“I am optimistic about our industry,” she said.

“It’s a wonderful industry to be part of and I believe that to resolve gender equality issues there needs to be recognition the issue exists in the first place, and we have definitely raised awareness in our industry of the issues.

“And it’s not just an advertising and media issue by the way, only 15.4 per cent of CEO’s in Australia are female, so we’re not on our own here. And there are increasingly more and more agency leaders and industry bodies getting involved and changing the status quo around gender equality, and that’s really encouraging.

“It’s important for senior female leaders in our industry to share their experience, and support other women choosing to forge a career in our industry. It’s also important for us to celebrate and recognise those women who are doing brilliant things, to put the spotlight on their achievements and recognize them.

“Women in Media is a celebration of women in our industry. It’s inspiring and something I’m proud to be part of. But wouldn’t it be brilliant just to have ‘the media awards’ that women dominate in!”

Our Women in Media event, held at Royal Randwick Racecourse on August 19, still has a teeny amount of tickets left now, which you can nab here.

WIM_COMBINED_edm (1)

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’
  • Media

CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’

CBS Studios International has announced an agreement with Working Dog Productions for the exclusive, worldwide format rights to comedy quiz show Have You Been Paying Attention? Now in its sixth season, HYBPA? is broadcast on the CBS-owned Network Ten in Australia, and is the number one quiz show and the third-highest-rated overall show on the […]

Delacon Appoints Kenshoo Sales Chief As Director Of Operations
  • Media

Delacon Appoints Kenshoo Sales Chief As Director Of Operations

Call analytics provider Delacon has appointed Ezri Lerba to the newly created position of director of operations to manage partnerships and business development. Lerba joins Delacon after more than eight years with marketing technology company Kenshoo where he most recently held the role of director of sales across Australia and New Zealand. As first boots […]

Abstract spherical technology network background.
  • Media
  • Technology

Why Tech Is The Best Thing That Happened To Agencies

In this opinion piece, Schedugram CEO Hugh Stephens (pictured) tackles the complexity of agency business models. Agency models are high touch, human resource heavy and require the constant balancing and correcting of clients to account managers. With too many clients, staff will struggle under the workload (a big part of high agency attrition rates) or […]

Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids
  • Advertising
  • Campaigns
  • Media

Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts. Sanitarium is celebrating by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin […]

Admation Agency Management Software Integrates With Mediaocean Finance Software
  • Media
  • Technology

Admation Agency Management Software Integrates With Mediaocean Finance Software

Automaton integrates finance software with admation – its agency management and workflow solution to enhance productivity for ad agencies. Automaton is always evolving admation, its agency project management and approval workflow software, to enable ad agencies to better manage their creative projects and resources. The business recently completed phase one of its integration with Mediaocean’s […]

Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]