Women In Media: It’s Wink Model’s Taryn Williams

Women In Media: It’s Wink Model’s Taryn Williams
SHARE
THIS



It’s another Women in Media profile and today’s subject is the lovely CEO of The Right.Fit and Wink Models, Taryn Williams.

What’s the most challenging thing about your job?

Keeping a million balls in the air at one time can be challenging. It requires a lot of attention to detail, and an ability to be incredibly decisive and pivot quickly. I don’t have the luxury of spending days agonising over decisions – as such I have to be very decisive and luckily have a pretty good instinct for quick decision making.

It is important to me that in all my roles that we are always measuring and testing and using that information to make informed choices to move forward.

One of the biggest challenges is running two companies. My companies are very different and at different stages of their corporate lives in such they require different styles of nurturing and engagement from me, theright.fit is a high growth tech start up and Wink Models is an established agency.

But working with both in different capacities is a truly rewarding challenge and I do love a challenge!

What’s the hardest brief you’ve ever received or hardest job to execute?

Well I do always joke that over the 15 years I have been in the industry, I have seen just about everything, and received some of the wackiest briefs ever! We’ve had requests for models to pose with live poisonous snakes, dive off rooftops into backyard swimming pools, or skydive for an insurance TV commercial! !

In cases like this it is all about managing the expectations of the client and working with them to deliver a outcome that meets their vision. But of course it is really important to me to protect and support the people that work for me, especially from venomous snakebites!

What has been your favourite job in media and why?

Having always had my own companies or been self employed, it’s hard to answer, but my favourite part of the media industry is the diversity of each day, and the incredible people you get to work with.

I think media attracts some of the most creative, driven, accomplished people, being around that energy and intelligence is one of the things I love the most about my job.

What’s your proudest professional moment?

Making the Smart Company Hot 30 under 30 list in 2012 was pretty incredible. Being nominated for the B&T 30 under 30, and Female Entrepreneur of the Year last year would be on the highlights reel too!

What’s your quirkiest attribute?

I’m obsessed with the Good Weekend Quiz, and judge my upcoming week on the basis of the outcome. If I fail the Good Weekend Quiz, I’m convinced that I will therefore have a terrible week!

One thing no one knows about you?

That I can fly an aeroplane! I learned to fly at 15, so I could fly a plane before I could even drive a car.

What are advertising/marketing’s biggest challenges or threats?

Creating solutions to manage big data, given the complexity and volume of that data, and using this to connect with consumers in the most relevant way I think is a big challenge.

Also the ability to stay nimble, adapt to new technology and be able to pivot quickly, removing some of the layers of bureaucracy is also another challenge.

What do you think are the most exciting things in the marketing and creative world at the moment?

I’m pretty obsessed with VR and AI at the moment. I’m intrigued to see how agencies and brands embrace this powerful new technology to engage with consumers.

Hardest lesson you’ve had to learn (in or out of workforce)?

The hardest lesson I’ve probably had to learn, which applies to both work and my personal life, is to be OK with vulnerability. Learning how to lead from a position of vulnerability, was a really really hard lesson for me.

Brene Brown’s TEDx talk on vulnerability was a huge turning point for me.

Tea or coffee?

Coffee – long black with cold milk thanks.

Cats or dogs?

Neither – I’m not a pets person!

Guilty pleasure?

Ordering room service and in room movies every time I travel for work. Nothing better than a fluffy white robe, spag bolognese, and a Liam Neeson movie!

What’s your favourite TV programme?

The West Wing. Incredible characters and dialogue. I wish the banter my friends and I have was that witty and intelligent in real life!

What turns you on, emotionally, creatively, spirituality?

People who couple their drive with compassion. Making generosity part of your growth strategy – personally and professionally. That’s a huge turn on for me.

What turns you off?

Ego.
What profession would you not like to do?

Anything that involved cooking! I’m a terrible cook. My favourite thing to make for dinner is reservations.

Have you ever felt like giving up?

Of course. I think we all have those moments where the mountain seems insurmountable. It’s important when it all feels to much to surround yourself with a great tribe who get you through those moments.

It’s never as bad as it seems, and it’s difficult, because its meant to be. If it was easy, everyone would be doing it right?

What are the pearls of wisdom you know now, that you wish you knew when they were younger?

The two best pearls of wisdom where told to me by mentors and are things remind myself all the time.

They are “If you’re the smartest person in the room, you’re in the wrong room” and “Don’t waste time re-arranging the deck chairs on the Titanic”.

WIM sponsors LATEST

Please login with linkedin to comment

Latest News

Monday TV Wrap: MAFS Wins, Seven Wins, Viewers Desert Q&A
  • Media

Monday TV Wrap: MAFS Wins, Seven Wins, Viewers Desert Q&A

Monday night’s always an interesting bag on the telly, as the free-to-airs’ reality options attempt to outwit the ABC’s night of hard-hitting current affairs. Again, the night belonged to Married At First Sight that topped the time sheets with 1.3 million viewers. However, MKR wasn’t far behind with 1.12 million. Seven won the night with 34.6 per cent, followed […]

by B&T Magazine

B&T Magazine
News.Com.Au Remains The Most Read News Website, As ABC Soars 11%
  • Media

News.Com.Au Remains The Most Read News Website, As ABC Soars 11%

Nielsen digital news rankings for January 2018 revealed that news.com.au (5.4 million) remained the top news entity and grew 2 per cent when compared with the prior year. In second place was ABC News Websites (4.8 million, up 11 per cent ), who moved up from third place when compared to January 2017, switching places with nine.com.au […]

by B&T Magazine

B&T Magazine
Nielsen: Almost 11 Million Aussies Accessed Sport Online In January
  • Media

Nielsen: Almost 11 Million Aussies Accessed Sport Online In January

Intense heat aside, if there’s on thing the month of January delivers in Australia in spades it’s sport, sport and more sport. And now new data from Nielsen Digital Ratings for the month found that 10.9 million adult Australians consumed online sport content, an increase of 3.7 per cent when compared with the previous year. Despite more […]

by B&T Magazine

B&T Magazine
SPC Celebrates Its Centenary With New TVC Via Leo Burnett Melbourne
  • Advertising
  • Campaigns

SPC Celebrates Its Centenary With New TVC Via Leo Burnett Melbourne

Celebrating its centenary, Aussie fruit producer SPC has released a new masterbrand TVC celebrating the best of the company from the past 100 years. Developed by Leo Burnett Melbourne, the TVC depicts a typical Australian summer afternoon, complete with sprinklers, backyard cricket and a SPC pavlova enjoyed with family and friends. The commercial pans out […]

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

KPMG Appoints Ex-Zenith MD To Lead New Media Value Advisory
  • Media

KPMG Appoints Ex-Zenith MD To Lead New Media Value Advisory

Consulting giant KPMG Australia has announced the appointment of Karen Halligan to lead its new practice that will help clients navigate the changes and challenges in the media, publishing and advertising industries. Halligan will lead a specialist team that forms KPMG Media Value Advisory in Sydney and Melbourne that will help clients face a number […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

Outbrain Bolsters Senior Leadership Team After Record Year For APAC Division
  • Advertising

Outbrain Bolsters Senior Leadership Team After Record Year For APAC Division

Premium discovery and native advertising platform Outbrain has announced two senior leadership appointments for its international business team after closing a record year in the Asia-Pacific (APAC) region. Andrew Burke (pictured above, middle) joins Outbrain as its APAC managing director from Sensis, where he managed both the Yellow Pages digital business and Agency Found. Prior […]

Three Data-Driven Reasons Why Instagram Marketing Works
  • Marketing
  • Opinion

Three Data-Driven Reasons Why Instagram Marketing Works

In this opinion piece, Charles Tidswell (pictured below), vice president of the JAPAC region at SocialBakers, provides three data-fuelled reasons why Instagram should Be a part of a brand’s marketing strategy. Instagram is a highly popular online advertising channel that’s bringing value to two million marketers across the world. Recently, Instagram has been rapidly expanding […]

Opinion

by Charles Tidswell

Charles Tidswell
March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Why Do Aussie Brands Still Love Traditional Media Over Digital?
  • Advertising
  • Marketing
  • Opinion

Why Do Aussie Brands Still Love Traditional Media Over Digital?

In this opinion piece, John Vlasakakis (pictured below), head of search and media at GMG Digital, argues why it’s time for Aussie brands to wake up and start utilising the power of digital advertising before it’s too late. You would think that with the boom of digital media, traditional advertising would be dying, yet Australian […]

Opinion

by John Vlasakakis

John Vlasakakis
Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]