Women In Media Profile: Kirsty Bloore

Women In Media Profile: Kirsty Bloore

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far.

Next up on our hit list is Kirsty Bloore, vice president of research for Asia Pacific at Viacom International Media Networks.

What was the best advice you were ever given?

“Don’t sweat the small stuff.” It’s an oldie but a goodie, and something I try to remember when things get stressful!

What’s your proudest professional moment?

So far it’s having been appointed into my current role as Vice President of Research for Asia-Pacific.

Having always had a passion for consumer insights and understanding human behaviour, I’m fascinated by the cultural and behavioural differences our research discovers across markets.

To have expanded my responsibilities beyond Australia and encompass all of Asia was a big step, and I get to learn something new every day.

Quirkiest attribute?

Can I have two? I like to sing very loudly in the car, and I have an ear-piercing whistle to call my sons in from the surf.

Guiltiest pleasure?

Chocolate…and gin…but not necessarily at the same time! I’m also quite obsessed with a certain reality TV show that involves roses.

What women do you find inspiring?

I’m surrounded by women who inspire me. The ones who have made the biggest impact on me have been people in my local community that have overcome illnesses or misfortunes and turned their lives around.

I am also inspired by the entrepreneurial spirit and hold in high regard friends of mine who were brave enough to leave the corporate world and start their own companies and are now reaping the rewards of success.

What would be your ultimate role?

That’s a tough question to answer – maybe I’m in it?

What advice would you give to young aspiring women?

My main advice would be to always back your self. Women tend not to be very good at blowing their own trumpet, so believe in yourself and be aware of the value that you bring.

I would also advise them to ensure they have a broad set of skills that can be easily transferred. No one knows what the working environment will be like in 10 years so you need to be adaptable and flexible.

Why are women vital to your industry?

At Viacom, we have a long history of strong female leadership across all aspects of the business. Each of these women have played a pivotal part of shaping our company, and are well recognised as industry leaders.

But there’s no question that the wider media industry still has a glass ceiling, so it’s exciting to see more and more women cracking it and stepping into leadership roles.

As they do, I believe it’s important these women focus on building teams that represent people from all walks of life across gender, race, religion and sexual orientation. It’s important to surround yourself with those who can offer a different point view.

B&T‘s Women in Media Awards 2018 will be held on Friday 17 August 2018 at Doltone House – Jones Bay Wharf. Grab early bird tickets to the event here and find all other info on the website

WIM_Sponsor_Block_1604updated

 

 




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]