Women In Media Profile: Kerry Field

Women In Media Profile: Kerry Field
SHARE
THIS



The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far.

This time, B&T chats with Mindshare chief of talent Kerry Field.

Guiltiest pleasure?

Staying up way too late on school nights watching “just one more episode” of a box set.

Your house is on fire (people and animals are fine). What is the one possession you would you save?

My photo albums that capture life before digital technology.

What profession, other than your own, would you never want to attempt?

Deep sea fishing – me and boats don’t get along too well at the best of times.

What was the best advice you were ever given?

When moving into new roles, focus on what you can bring to the role rather than skills or knowledge you don’t currently have.

This has helped me step more confidently into roles when starting something new and unknown.

The ability to reframe situations to look for the positive is incredibly empowering.

What’s your proudest professional moment?

I’m glad to say there have been a few in my 26 years at Mindshare as I’ve moved through different roles.

Reflecting on my career journey recently, I had the realisation that I have always pushed myself forward and out of my comfort zone into new roles.

My perspective had always been that I was in the right place at the right time to take on a new opportunity and I am super proud of that I have proactively driven my career forward over the years.

What women do you find inspiring?

Those who are driving social impact to make a difference in the world.

I sit on the UnLtd Board which has given me exposure to some of the most selfless and incredibly inspiring human beings.

Every one of us can make a positive difference in the world, yet only a few actually do.

What advice would you give to young aspiring women?

Embrace all challenges that are thrown at you. That’s when you learn the most.

Why are women vital to your industry?

The dynamics of today’s business environment have changed.

Great success can only be achieved by having a diverse line-up.

It’s important to have different points of view around a table to ensure we challenge each other to deliver the best possible outcomes at every turn.

B&T‘s Women in Media Awards 2018 will be held on Friday 17 August 2018 at Doltone House – Jones Bay Wharf. Grab early bird tickets to the event here and find all other info on the website

WIM_Sponsor_Block_1604updated

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]