Women In Media: It’s Ogilvy’s Bronte Tarn Weir
Today in our latest installment of Women in Media profiles, we chat to account director from Ogilvy PR, Bronte Tarn Weir, about Beyonce and her grey streak.
Describe your average day?
No two days are the same but it usually starts with reading emails, news and my Facebook feed.
When I get into the office I regroup with my MD on priorities. Following this and providing there’s no urgent matters to address, I’ll check project timelines to ensure we’re delivering all aspects of what can often be up to ten different campaigns I’m overseeing at any one time, to ensure we’re on track.
Then I will touch base with my team and ensure everyone is happy with their own deliverables and ensure there are no major issues I need to be aware of or firefight.
Throughout the day I typically have a number of meetings or workshop sessions – from at least 1-2 client work in progress meetings, a credentials meeting with a prospect, integration meetings with other agency partners right through to internal workshops.
It’s a frenetic pace with multiple demands at any one time – let’s just say as a team we eat a lot of cupcakes and drink a lot of wine!
What’s the most challenging thing about your job?
Working to meet multiple demands and deadlines and ensuring every client feels like they’re the only client.
What drives you?
The incredible work we get to produce. My colleagues. The creativity. The big ideas. The crazy ideas. The energy. The passion. Knowing that what we deliver has the ability to change behaviour.
What’s the hardest brief you’ve ever received or hardest job to execute?
I worked with a company a couple of years ago to launch a high profile partnership. We worked with an activation agency to design an event – it was going to be a spectacular visual which involved turning an outdoor space into an airport. Then #SydneyStorm happened.
We made a call 24 hours prior to the event to bring the entire thing indoors to a retail space of no more than 60 square metres. We managed to deliver to brief but suffice to say those 24 hours prior to launch were tense and whether or not we used a glitter cannon became the least of our problems.
What has been your favourite job in media and why?
This one would be pretty hard to top. I have the privilege of working with some of Australia’s biggest brands who are open to out of the box thinking which has enabled me to work on some amazing projects.
What would be your ultimate role?
Beyoncé’s backup singer.
What’s your quirkiest attribute?
The grey streak of hair right in the middle of my part line. I’ve had it since I was about 9. It’s cost me a lot in hairdressing appointments.
One thing no one knows about you?
I let it slip earlier – I want to be Beyoncé’s backup singer.
What are advertising/marketing’s biggest challenges or threats?
One would have to be the quickly changing nature of the media landscape.
Just last week we learned of the inevitable closure of The Age and The Sydney Morning Herald’s weekday print editions, which is utterly shocking and sad for all of us – particularly those who’ve woken up every day since they can remember to the broadsheet spread out across the breakfast or dining table.
That aside, now is the time to educate our clients not to measure success on the number of news stories we can deliver but on real business outcomes.
Most campaigns these days need to be multidimensional in order to deliver ROI so it’s about developing teams that are adaptable, working on the way we integrate with other creative agencies and exposing graduates to the changes that are taking place.
If you were CEO what would you do differently?
Compulsory meditation sessions.
Hardest lesson you’ve had to learn (in or out of workforce)?
You actually don’t need to be ‘on’ 24/7.
Tea or coffee?
Coffee
Cats or dogs?
Dogs
Guilty pleasure?
Keeping Up With the Kardashians
What’s your favourite TV programme?
Ever? Six Feet Under. Now? Peaky Blinders.
What turns you on, emotionally, creatively, spirituality?
Music
What turns you off?
Arrogance
What profession other than your own would you like to attempt?
A&R for a record label
What profession would you not like to do?
Snake handler
Have you ever felt like giving up?
I think everyone has those moments but if they go as quickly as they come – it’s nothing a good night’s sleep or a glass of wine won’t fix.
What are the pearls of wisdom you know now, that you wish you knew when they were younger?
Wow, there are so many. I’d probably just tell her to not worry so much. Things have a way of working themselves out.
What is your favourite word?
Intrinsic
What is your least favourite word?
Learnings
Please login with linkedin to comment
Advertising Standards Bureau bronte tarn weir Dentsu Aegis Rupert MurdochLatest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.