Women In Media: It’s NOVA Entertainment’s Megan Hales

Women In Media: It’s NOVA Entertainment’s Megan Hales
SHARE
THIS



In today’s Women in Media profile, Megan Hales, head of commercial partnerships and business development at NOVA Entertainment discuss radios biggest threat, why her role at NOVA is so unique and her proudest career moment.

There’s never a dull day ever, which is really exciting. When we look at our partnerships and what we can do there’s just so much opportunity to create and collaborate both internally and externally as well. It’s a unique role because it touches pretty much everyone within the business in some way, which is something that I love.

We recently did a campaign with AustralianSuper, “Kickstart Your Career”. We decided to take it to another level over at Carat, we built an idea from that conversation. The campaign went behind the scenes of Nova’s Red Room, which is a fantastic asset in that live music event. We went behind the scenes at the Red Room and gave experiences to five different categories- videography, partnerships, marketing, photography and fashion- and how that all plays into the execution of Nova’s Red Room. It was all new and innovative as an idea. It was uncharted territory for all of us. I think that’s where you get the best forms of collaboration because everyone’s working together on it.

One of the biggest threats to the industry is fear of change and not taking the time to understand what new trends and technology means for a business and the industry in general. I think it’s something Cathy (O’Connor CEO of Nova) is so amazing at doing is taking the time to look at the broader industry and understand the technology that’s coming through.

Radio is still such a strong medium, but it’s a business that’s continue to evolve like the digital offering and the event offering. I think while radio is the core business but you get the opportunity to learn about all these different areas. For me being a part of that process means you’re constantly learning, even though my passion for radio is still really strong.

To meet the rest of the amazing 40 women in this year’s Women In Media issue, pick up your copy of B&T magazine, subscribe here or come on into our shabby chic office where we’ll gladly give you a copy and let you pat our office dog.

Disclaimer: This is an amended version from the original print edition. Unfortunately, B&T claimed Orange Juice was the creative agency behind the AustralianSuper, “Kickstart Your Career” campaign, Carat was the correct agency. 

Please login with linkedin to comment

Latest News

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering
  • Marketing
  • Media

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering

Fairfax Media’s Australian Financial Review has expanded its marketing and media coverage with the launch of CMO Brief. The new weekly editorial initiative is designed to take a more in-depth perspective on local and global trends, and the challenges and opportunities in marketing and its role in driving business growth. CMO Brief’s foundation sponsor is […]