Women In Media: It’s Isobar’s Kruti Patel
Another day, another fantastically talented Women in Media profile to gaze upon. And today’s inspiring female is Isobar’s senior android developer Kruti Patel.
Describe your average day?
I generally wake up at 6am and help my husband with his newly started Café for an hour or two. I do whatever I can to help, including standing at the counter, making sandwiches or anything he might need. He has just recently opened the doors so I’m doing what I can to contribute.
I arrive at the office around 9.30am. I’m a senior software developer by trade, so my day revolves around client stand-ups, replying to technical questions, assigning tasks to my team and doing application development.
When I finish at 6pm, I head to the gym and then home to cook for Dhaval so it’s ready when he finishes up at the Café.
What’s the most challenging thing about your job?
The nature of my job means we consistently work on things that have not been done before. As a result, there’s no way for me to learn the thing I need to do from somewhere else.
I’m always challenged by creating something ‘first’ and it’s also the part I find most exciting.
What drives you?
I’m fascinated by ingenuity. People that create really novel and innovative products and services where no one has paved the way. This is what I want to do. I don’t want to work on what’s already established, I want to pave the way.
What’s the hardest brief you’ve ever received or hardest job to execute?
I would have to say the project I’m currently in the middle of has been the most challenging in my career. It’s a completely new mobile product, designed to serve advertising in a slightly more intuitive and frictionless way.
It’s a multi-market and multi-platform product that has proven exceptionally challenging to create in a way that delivers the best possible user experience. I’m having a lot of fun, and I’m constantly on my toes.
What would be your ultimate role?
To be a technical executive of a Multi-National Corporation. I don’t see many (if any) technical leaders in our industry that are female, and I’m desperate to influence that.
What’s your proudest professional moment?
My client and I went to San Francisco to work with Twitter’s technical team. I managed to identify and rectify a problem in the Twitter code, which resolved our problems.
Coming into the Twitter office as a developer from Australia and solving their technical issues was a huge achievement.
What’s your quirkiest attribute?
My husband likes to say that I do two things all the time. Smile and talk. I agree.
One thing no one knows about you?
I cannot lie. I get caught immediately. I’m also terrified of having children.
What are advertising/marketing’s biggest challenges or threats?
I feel like the younger generation are much more cynical and doubtful of advertising in general, which is why I think we see more businesses making products that people genuinely want, rather than trying to make people like products that exist.
If you were CEO what would you do differently?
I would focus on encouraging women in my company to become future leaders of the business.
Hardest lesson you’ve had to learn (in or out of workforce)?
Not speaking out when someone is doing something that is clearly immoral hurts you much more in the long term. Overtime, I’ve learnt to stand up for what I believe is right.
Tea or coffee?
I am a coffee addict.
Cats or dogs?
Dogs. My black lab Joey is my best friend. He’s always happy to see me and be around me.
Guilty pleasure?
Binge-eating ice cream in front of the TV. Nothing in life is better.
What’s your favourite TV programme?
Cuddling up with my husband on the couch and watching endless episodes of Game of Thrones ranks pretty high up on things that make me happy in life.
What turns you on, emotionally, creatively, spiritualy?
Innovation. I like the technologies and products that are completely out of the box. For eg. One of the best examples is Touch technology in mobile.
When Bent and Frank invented this technology in the 1970’s, who would have thought it was going to be a game changer in Mobile Technology in the early 20th century.
What turns you off?
Women who don’t push themselves and become their own stereotypes.
What profession other than your own would you like to attempt?
Professional badminton player – I have been playing badminton for the past 15 years and represented my university in national inter-university championships consecutively for two years. I always wanted to make a career in that alongside technology.
What profession would you not like to do?
If it has anything to do with supporting my family and my beliefs, I’m pretty much prepared to do any job. I don’t want to do any roles that require me to be untruthful.
Have you ever felt like giving up?
No. Never. I’ve been scared of being in a situation where I have to give up.
What are the pearls of wisdom you know now, that you wish you knew when you were younger?
Life is not as simple as it looks.
What is your favourite word?
Possible. If it is possible it has potential to be achieved.
What is your least favourite word?
I don’t really have a least favourite word, but when someone says “But you’re a girl” I get really annoyed.
Latest News
Is Meta’s New AI Chatbot Too Left-Wing?
Users are apparently outraged over reports that Meta’s new AI Chatbot has a tendency to swing to the left side of the aisle. The new chatbot integration was released last Friday across Meta’s Facebook and Instagram platforms but has come under fire from Sky News over reports that it is too politically motivated, swinging toward […]
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
Angela has left Bert’s farm on last night’s episode of Farmer Wants A Wife after realising that farms are dirty and have animals. This sounds like a joke, but we swear it isn’t. After hearing an almighty scream, the cameras follow cattle dog Bluey down to the Chook pen. Anticipation is high, with viewers expecting […]
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
PubMatic has launched a new partnership with creative AI firm Nova to allow brands and agencies to repurpose any social post into an ad for any digital channel. Nova enables brands and agencies to redeploy existing, high-performing creative from social media with one click to any digital ad channel cutting costs while improving performance over […]
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Intuit Mailchimp has launched its first Australian brand campaign, “To: Australia From: Mailchimp” created by its in-house agency, Wink Creative. Intuit Mailchimp’s debut Australian campaign is a love letter to Australian marketers with its creative concept drawing from the visual elements of email to create familiarity. Using elements such as a navigation bar and a […]
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
Rob Hall, founder and CEO of Playground xyz, now GumGum’s global head of data, has hailed the integration of Playground’s APAC media offering into GumGum’s overall offering, saying that the digital advertising market had moved on significantly in recent years. “The internet is changing from following people around based on their past behaviours. The fact […]
Mastercard Nabs Florencia Aimo From Marriott International
Florencia Aimo (lead image) has been appointed to the role of vice president of integrated marketing and communications, Australasia, at Mastercard after the departure of Kirsty Redfearn earlier this year. In the new role, Aimo will lead Mastercard’s marketing efforts across Australia, New Zealand and the Pacific Islands. She will manage a high-performing team of […]
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Bastion has appointed one of the industry’s most respected and experienced leaders, Cheuk Chiang, as CEO for Australia and New Zealand to deliver against the agency’s plans for significant growth. Lead image: Jack Watts and Cheuk Chiang Chiang, whose career has been deeply rooted in innovation and leadership across creative, media, data and technology, where […]
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
It’s only Wednesday, and this week in the professional sporting world has already been shrouded in disappointment. From the Cronulla Sharks’ Braydon Trindall being barred from training and playing for the immediate future due to an alleged Drug and Alcohol driving charge, to the Newcastle Knights losing superstar Kalyn Ponga to a long-term injury and […]
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
If you, like most of the country, can’t seem to get the iconic Big Mac chant out of your head and have been seriously craving a famous burger over the last few weeks, you have experienced first-hand the success of the latest Macca’s Big Mac campaign. Bringing back the iconic chant and last week introducing […]
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
The 71st Sydney Film Festival has announced that it will present the World Premiere of Midnight Oil: The Hardest Line for its Opening Night Gala on Wednesday, June 5, at the State Theatre, followed by a post-screening celebration in the Sydney Town Hall. The Hardest Line tells Midnight Oil’s trailblazing story for the first time […]
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
IntelligenceBank, the platform that empowers global marketing teams to go to market faster, maintain brand integrity across channels and maintain legal compliance, is pleased to announce open entries for the 2024 Brandies. Once again, the Brandies will celebrate the brilliant brand work produced by marketing and brand heroes worldwide. Past winners included marketing teams from […]
The Fred Hollows Foundation Appoints Ardent For PR
The Fred Hollows Foundation has appointed Ardent, an independent full-service agency, to lead its upcoming public relations campaign, concluding a competitive pitch process. The exciting partnership will see Ardent support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024. With an […]
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Fiverr International Ltd. has released its 2024 Business Trends Index, which is compiled from trending searches for freelance digital services on Fiverr’s platform. Among the millions of searches on the marketplace over the past six months, AI, eCommerce and social media marketing all saw significant increases. The Index shows that businesses are seeking out skilled […]
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]
Amanda Laing Announces Resignation From Foxtel Group
The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]
Howatson+Company Acquires Akkomplice
Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]
Google Delays Third-Party Cookie Deprecation Again
Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Marketing advisory, strategy, and analytics company Forethought have revealed that only 3.3 per cent of Australians ranked education as the top priority for the Federal budget, falling well behind areas such as cost of living (53 per cent), healthcare (13 per cent), and housing (13 per cent). When it comes to education in particular, universities […]
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.
Entries For Five Decades Of Advertising Graduates Awards Close On Monday
Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.
Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.