Women In Media: It’s Isobar’s Kruti Patel

Women In Media: It’s Isobar’s Kruti Patel
SHARE
THIS



Another day, another fantastically talented Women in Media profile to gaze upon. And today’s inspiring female is Isobar’s senior android developer Kruti Patel.

Describe your average day?

I generally wake up at 6am and help my husband with his newly started Café for an hour or two. I do whatever I can to help, including standing at the counter, making sandwiches or anything he might need. He has just recently opened the doors so I’m doing what I can to contribute.

I arrive at the office around 9.30am. I’m a senior software developer by trade, so my day revolves around client stand-ups, replying to technical questions, assigning tasks to my team and doing application development.

When I finish at 6pm, I head to the gym and then home to cook for Dhaval so it’s ready when he finishes up at the Café.

What’s the most challenging thing about your job?

The nature of my job means we consistently work on things that have not been done before. As a result, there’s no way for me to learn the thing I need to do from somewhere else.

I’m always challenged by creating something ‘first’ and it’s also the part I find most exciting.

What drives you?

I’m fascinated by ingenuity. People that create really novel and innovative products and services where no one has paved the way. This is what I want to do. I don’t want to work on what’s already established, I want to pave the way.

What’s the hardest brief you’ve ever received or hardest job to execute?

I would have to say the project I’m currently in the middle of has been the most challenging in my career. It’s a completely new mobile product, designed to serve advertising in a slightly more intuitive and frictionless way.

It’s a multi-market and multi-platform product that has proven exceptionally challenging to create in a way that delivers the best possible user experience. I’m having a lot of fun, and I’m constantly on my toes.

What would be your ultimate role?

To be a technical executive of a Multi-National Corporation. I don’t see many (if any) technical leaders in our industry that are female, and I’m desperate to influence that.

What’s your proudest professional moment?

My client and I went to San Francisco to work with Twitter’s technical team. I managed to identify and rectify a problem in the Twitter code, which resolved our problems.

Coming into the Twitter office as a developer from Australia and solving their technical issues was a huge achievement.

What’s your quirkiest attribute?

My husband likes to say that I do two things all the time. Smile and talk. I agree.

One thing no one knows about you?

I cannot lie. I get caught immediately. I’m also terrified of having children.

What are advertising/marketing’s biggest challenges or threats?

I feel like the younger generation are much more cynical and doubtful of advertising in general, which is why I think we see more businesses making products that people genuinely want, rather than trying to make people like products that exist.

If you were CEO what would you do differently?

I would focus on encouraging women in my company to become future leaders of the business.

Hardest lesson you’ve had to learn (in or out of workforce)?

Not speaking out when someone is doing something that is clearly immoral hurts you much more in the long term. Overtime, I’ve learnt to stand up for what I believe is right.

Tea or coffee?

I am a coffee addict.

Cats or dogs?

Dogs. My black lab Joey is my best friend. He’s always happy to see me and be around me.

Guilty pleasure?

Binge-eating ice cream in front of the TV. Nothing in life is better.

What’s your favourite TV programme?

Cuddling up with my husband on the couch and watching endless episodes of Game of Thrones ranks pretty high up on things that make me happy in life.

What turns you on, emotionally, creatively, spiritualy?

Innovation. I like the technologies and products that are completely out of the box. For eg. One of the best examples is Touch technology in mobile.

When Bent and Frank invented this technology in the 1970’s, who would have thought it was going to be a game changer in Mobile Technology in the early 20th century.

What turns you off?

Women who don’t push themselves and become their own stereotypes.

What profession other than your own would you like to attempt?

Professional badminton player – I have been playing badminton for the past 15 years and represented my university in national inter-university championships consecutively for two years. I always wanted to make a career in that alongside technology.

What profession would you not like to do?

If it has anything to do with supporting my family and my beliefs, I’m pretty much prepared to do any job. I don’t want to do any roles that require me to be untruthful.

Have you ever felt like giving up?

No. Never. I’ve been scared of being in a situation where I have to give up.

What are the pearls of wisdom you know now, that you wish you knew when you were younger?

Life is not as simple as it looks.

What is your favourite word?

Possible. If it is possible it has potential to be achieved.

What is your least favourite word?

I don’t really have a least favourite word, but when someone says “But you’re a girl” I get really annoyed.

WIM-sponsors-LATEST

Please login with linkedin to comment

Latest News

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018
  • Media

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018

Social media giant Twitter has no intention of reducing its focus on video this year – in fact, it wants to double the amount of video content on the platform. Speaking to B&T, Twitter Australia managing director Suzy Nicoletti (pictured above) said live streaming is going to be of particular importance. “What we’ve found is Australians […]

by B&T Magazine

B&T Magazine
International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim
  • Marketing

BRICKX Builds Marketing Team With New Hires From Domain & Amaysim

Property platform BRICKX has announced new marketing hires from Domain Group and telco Amaysim to support its growth. Asok Boopathy (pictured above) has stepped into the role of group director of product role at BRICKX, following two years as head of product at Domain. Boopathy has also previously worked at PayPal, Bigcommerce and Silicon Valley’s […]

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing
  • Advertising
  • Campaigns
  • Media

Posterscope Helps Transport Accident Commission Increase Relevance For Mobile Drug Testing

Out-of-home (OOH) specialist agency Posterscope has deployed Liveposter to help the Transport Accident Commission (TAC) roll out a dynamic digital OOH component of its drug driving campaign. Across a number of high-profile APN Outdoor and QMS digital large-format locations on key arterials in Melbourne, the campaign will be displayed to increase the relevance and immediacy […]