Women In Media: It’s Isobar’s Kruti Patel

Women In Media: It’s Isobar’s Kruti Patel
SHARE
THIS



Another day, another fantastically talented Women in Media profile to gaze upon. And today’s inspiring female is Isobar’s senior android developer Kruti Patel.

Describe your average day?

I generally wake up at 6am and help my husband with his newly started Café for an hour or two. I do whatever I can to help, including standing at the counter, making sandwiches or anything he might need. He has just recently opened the doors so I’m doing what I can to contribute.

I arrive at the office around 9.30am. I’m a senior software developer by trade, so my day revolves around client stand-ups, replying to technical questions, assigning tasks to my team and doing application development.

When I finish at 6pm, I head to the gym and then home to cook for Dhaval so it’s ready when he finishes up at the Café.

What’s the most challenging thing about your job?

The nature of my job means we consistently work on things that have not been done before. As a result, there’s no way for me to learn the thing I need to do from somewhere else.

I’m always challenged by creating something ‘first’ and it’s also the part I find most exciting.

What drives you?

I’m fascinated by ingenuity. People that create really novel and innovative products and services where no one has paved the way. This is what I want to do. I don’t want to work on what’s already established, I want to pave the way.

What’s the hardest brief you’ve ever received or hardest job to execute?

I would have to say the project I’m currently in the middle of has been the most challenging in my career. It’s a completely new mobile product, designed to serve advertising in a slightly more intuitive and frictionless way.

It’s a multi-market and multi-platform product that has proven exceptionally challenging to create in a way that delivers the best possible user experience. I’m having a lot of fun, and I’m constantly on my toes.

What would be your ultimate role?

To be a technical executive of a Multi-National Corporation. I don’t see many (if any) technical leaders in our industry that are female, and I’m desperate to influence that.

What’s your proudest professional moment?

My client and I went to San Francisco to work with Twitter’s technical team. I managed to identify and rectify a problem in the Twitter code, which resolved our problems.

Coming into the Twitter office as a developer from Australia and solving their technical issues was a huge achievement.

What’s your quirkiest attribute?

My husband likes to say that I do two things all the time. Smile and talk. I agree.

One thing no one knows about you?

I cannot lie. I get caught immediately. I’m also terrified of having children.

What are advertising/marketing’s biggest challenges or threats?

I feel like the younger generation are much more cynical and doubtful of advertising in general, which is why I think we see more businesses making products that people genuinely want, rather than trying to make people like products that exist.

If you were CEO what would you do differently?

I would focus on encouraging women in my company to become future leaders of the business.

Hardest lesson you’ve had to learn (in or out of workforce)?

Not speaking out when someone is doing something that is clearly immoral hurts you much more in the long term. Overtime, I’ve learnt to stand up for what I believe is right.

Tea or coffee?

I am a coffee addict.

Cats or dogs?

Dogs. My black lab Joey is my best friend. He’s always happy to see me and be around me.

Guilty pleasure?

Binge-eating ice cream in front of the TV. Nothing in life is better.

What’s your favourite TV programme?

Cuddling up with my husband on the couch and watching endless episodes of Game of Thrones ranks pretty high up on things that make me happy in life.

What turns you on, emotionally, creatively, spiritualy?

Innovation. I like the technologies and products that are completely out of the box. For eg. One of the best examples is Touch technology in mobile.

When Bent and Frank invented this technology in the 1970’s, who would have thought it was going to be a game changer in Mobile Technology in the early 20th century.

What turns you off?

Women who don’t push themselves and become their own stereotypes.

What profession other than your own would you like to attempt?

Professional badminton player – I have been playing badminton for the past 15 years and represented my university in national inter-university championships consecutively for two years. I always wanted to make a career in that alongside technology.

What profession would you not like to do?

If it has anything to do with supporting my family and my beliefs, I’m pretty much prepared to do any job. I don’t want to do any roles that require me to be untruthful.

Have you ever felt like giving up?

No. Never. I’ve been scared of being in a situation where I have to give up.

What are the pearls of wisdom you know now, that you wish you knew when you were younger?

Life is not as simple as it looks.

What is your favourite word?

Possible. If it is possible it has potential to be achieved.

What is your least favourite word?

I don’t really have a least favourite word, but when someone says “But you’re a girl” I get really annoyed.

WIM-sponsors-LATEST

Latest News

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]